We’ve been following the progress of Adobe’s Digital Publishing Suite, a robust solution for digital magazine publishing, since its inception in 2011, with the most recent article last December. There is no question that magazine publishers are struggling to establish a digital strategy, and for most, that strategy is still evolving. We were interested to see that Ethan Grey, who was Senior Vice President, Digital Strategy & Initiatives for the Magazine Publishers Association, recently left that position to become Director of Product Strategy at Mag+, a digital publishing alternative that has been in the market since the launch of the Apple iPad in 2010.  To learn a little more about this solution and opportunities it might present for print service providers to develop new revenue streams, we spoke with both Grey and Mag+ CEO Gregg Hano to learn more.

WTT:  Gregg, I understand that you were formerly with Popular Science when Mag+ was conceived, and that Popular Science was the first publication to use your platform. What are some of the other publications that use the platform?

GH:  Mag+ clients have generated nearly 2,000 apps now. New York Magazine is one example of a publication that uses our SDK to heavily customize its digital edition. The travel industry is also big.  Both United and American’s in-flight magazines use our platform.  Our publishers have placed their issues on every major digital newsstand out there, including Google Play, Apple’s Newsstand, and Amazon.