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Digital Publishing Model for Magazines Gaining Steam

Recent data published by Adobe sheds light on what’s happening with digital magazine publications. Since the launch of Adobe DPS less than three years ago, more than 150 million Adobe-DPS powered digital publications have been downloaded and read on mobile devices.  (Adobe DPS has 80% market share in digital magazine publishing). And more time is being spent with publications in digital form than in print. This is a trend our readers should be watching and looking for ways to capitalize on.

By Cary Sherburne
Published: December 11, 2013

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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

 

Discussion

By David L. Zwang on Dec 11, 2013

Nice article.. but one addition. the announcement that adobe made finally licensing the .foilio format probably gives them the final lock on that format as the defacto standard. First Postscript, next PDF and now .folio... It is something that most publishers and developers have waited for. Now there is a more stable target format to develop around.
dave

 

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