Selling print is a commodity business. In search of higher margins, the mantra is to become a Solutions Provider, aka Marketing Services Provider. Unfortunately the terminology seems to take on many meanings and the message gets diluted. I’ve visited dozens of printing companies over the last few years and most say they want to become a solutions provider. When you look at how they’ve organized their sales force and their website, however, you quickly realize they are a printer.

If you want to see what a Solutions Company looks like, then check out Milt Naylor’s company – called Impact Marketing Specialists, in sunny southern California. www.solutionsbyimpact.com  

Milt’s background is real estate. He knows that the best agents use a multiple marketing techniques and materials to increase their sales, primarily direct mail, brochures, email and online media. He also knows that the easier you make it for an agent to create and order the marketing materials, the more Impact will sell. So Milt set out to build a solution to streamline the creation and ordering of marketing materials for real estate agents. With PROMPT™ a solution was created that: