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Printing in Brazil: Rodrigo Abreu Talks About AlphaGraphics

Senior Editor Cary Sherburne was recently the keynote speaker at ABIGRAF’s GEDIGI digital printing conference in São Paulo, Brazil, and spent time with Rodrigo Abreu, the holder of the International Master License for AlphaGraphics in Brazil. Read what Rodrigo has to say about printing in Brazil and some of the innovative actions he is taking to grow the business.

Friday, July 20, 2012

Rodrigo Abreu - AlphaGraphics BrazilLast month, I had the tremendous pleasure of paying a short visit to São Paulo, Brazil, to keynote ABIGRAF’s GEDIGI digital printing conference. The association did a great job of putting the conference together and attracting attendees from around the country. Dr. Joe Webb joined me by video, and there were other good speakers as well. I thoroughly enjoyed my visit; what a warm, hospitable group of people! I look forward to returning for a longer visit. And my special thanks go to Rodrigo and his family and friends who took me around São Paulo and shared a Feijoada experience with me. São Paulo is a very impressive city.

Rodrigo and I chatted about business in Brazil and some of the innovative approaches he is taking to grow the business and ensure that the AlphaGraphics network in Brazil is a successful thought leader.

WTT: Rodrigo, how long have you been associated with AlphaGraphics? And what is the structure today in Brazil?


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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