Brand Awareness By Annual Revenue

Lexington, Kentucky, USA - July 23, 2001 - WhatTheyThink.com, a leading on-line community and research firm, surveyed print vendors about their awareness and favorability of major equipment suppliers and manufacturers serving the graphic arts industry. This survey took place with 522 print vendors located throughout the United States.

The goal of the survey was to determine brand awareness compared to the size of the surveyed printer. We included 26 suppliers in this survey including: AB Dick, AGFA, Akiyama, Canon, CreoScitex, Dupont, Epson, Fuji Film, General Binding Corp, Heidelberg, Hewlett Packard, Ikon, KBA - Koenig & Bauer AG, Kodak Polychrome Graphics, Komori, MAN Roland, Mitsubishi, Oce, Pitney Bowes, Polaroid, Presstek, RISO, Sakurai, Scitex, Xeikon and Xerox.

This survey reached printers all over the United States. 34% of these printers described their revenue as under $1 million, 30% described their annual revenue between $1 and $5 million and 36% said they had annual revenue over $5 million.

The question asked:

Select your perception of the below major equipment suppliers/manufacturers to the industry.

Favorable
Neutral
Unfavorable
Never heard of the company

BELOW WE HAVE LISTED BRAND AWARENESS BY ANNUAL REVENUE.
Below is the brand awareness from printers with under $1 million in annual revenue.

Below is the brand awareness from printers with revenue between $1 and $5 million.

Below is the brand awareness from printers with revenue over $5 million.