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Scratching the Itch of Customer Engagement: Reimagining a Decades-Old Solution to Boost Event Experiences

Contributor Joanne Gore looks at how a decades-old print application—scratch-off cards—are being used in combination with interactive technologies to create more immersive experiences for trade shows and other events.  

By Joanne Gore

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About Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected]. 

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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