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Overcome the Paper Problem: Three Opportunities for Wide-Format Business Growth in 2023—Plus Four Tips for Success

Over the pandemic, more and more printers expanded into the wide-format space, feeding a high demand for health and safety signage, amidst a growing inability to source paper. Today, you’d be tough-pressed to find a printing company that doesn’t offer some sort of wide-format solution, either in-house or outsourced.

Monday, April 10, 2023

Things seem to be shaping up nicely for 2023, with PSPs expressing a renewed focus on growth and receding supply chain pressures. But what about the wide-format segment of our hard-hit industry? How were they impacted by recent paper shortages?

Over the pandemic, more and more printers expanded into the wide-format space, feeding a high demand for health and safety signage, amidst a growing inability to source paper. Today, you’d be tough-pressed to find a printing company that doesn’t offer some sort of wide-format solution, either in-house or outsourced.

Although it wasn’t talked about nearly as much, these printers were struggling for sign-making substrates, including base materials and vinyls.


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About Joanne Gore

Joanne Gore is a B2B marketer, content strategist, author, and president of Joanne Gore Communications (JGC), a full-service marketing agency that helps the print industry sell more print.

With over 30 years of experience in the tech and print industries, Joanne brings a unique perspective to the challenges and opportunities facing today’s PSPs. She is a frequent contributor to industry publications and a passionate advocate for helping businesses understand who they help, how they help, and why it matters.

When she’s not helping brands grow, Joanne is leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace.

Follow Joanne on LinkedIn | Visit Joanne Gore Communications

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