Small Business’ Growing Investment in DIY Marketing Software Creates Opportunities for Savvy Printers
Increasing numbers of small and mid-sized businesses are investing in DIY marketing automation. Platforms such as MailChimp, Pardot, and HubSpot lower the barrier to entry, but without the marketing and database expertise to put them to use, those tools are little more than window dressing. Heidi Tolliver-Walker explains how understanding where and how to plug in can be of significant value to those customers.
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Heidi Tolliver-Walker is former print industry magazine editor and long-time industry analyst, content developer, author, and blogger. She has written for the industry’s top publications, research companies, and private companies for the past three decades — so long that she still has an AOL address, which she signed up for back when AOL was still cool. You can reach her at [email protected]
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
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