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A Matter of Responsibility: Know Why You’re Checking in on Your Clients

It is never the buyer’s responsibility to communicate with the seller. It is always the seller’s responsibility to communicate with the buyer. Contributor Dave Fellman explains how to  establish a “contact interval” for your most important customers.

Tuesday, August 30, 2022

I was mean to a salesperson this morning. I’m sure that’s what she thought anyway. For sure, the conversation didn’t go as she planned.

“Hi Dave,” she said. “This is Monica from ABCo.” (Not their real names.) “The reason I’m calling is, we haven’t heard from you for a while.”

My response: “And why do you think that is?”


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About Dave Fellman

Dave Fellman is the president of David Fellman & Associates, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact him at [email protected].

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