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The Great Unboxing: The Packaging Boom and What It Means for PSPs

Contributor Joanne Gore looks at the evolution of packaging, and focuses on some of the new technologies—from more sustainable materials to interactive elements—that are dramatically enhancing the “unboxing” experience.

Tuesday, March 01, 2022

The advent of packaging goes back thousands of years, stemming from the need to store and transport food and water. Both the ancient Egyptians and Chinese used packaging in this way. The former would blow glass to make containers for food and water, while the latter used mulberry bark to wrap their foods. As they honed the ability to make paper, they used it to pack teas, medicine, and foods—potentially the earliest form of flexible packaging.

Fast-forward to the Middle Ages, where the prevalent method of packaging involved wooden barrels and crates. They were rigid but not fragile, could keep food and water from open contamination, and were strong enough to hold valuables—all of which was important considering the vast Medieval trade routes network.

The next major evolution in packaging occurred with the First Industrial Revolution, from which came the cardboard box and tin can. While excellent inventions that are still used today, cardboard boxes and tin cans were not affordable commodities back then. Other than being used for packaging food and water, they were reserved for luxury goods—quite the contrast to today, where our grocery stores are brimming with both.


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About Joanne Gore

Joanne Gore is a B2B marketer, content strategist, author, and president of Joanne Gore Communications (JGC), a full-service marketing agency that helps the print industry sell more print.

With over 30 years of experience in the tech and print industries, Joanne brings a unique perspective to the challenges and opportunities facing today’s PSPs. She is a frequent contributor to industry publications and a passionate advocate for helping businesses understand who they help, how they help, and why it matters.

When she’s not helping brands grow, Joanne is leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace.

Follow Joanne on LinkedIn | Visit Joanne Gore Communications

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