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Land The Big One: Three “Big Contract” Practices that Always Work

All salespeople want bigger contracts. Big contracts are the rising tide that floats all boats. But big deals can be complex, messy, and sometimes involve moving backwards to go forwards. Contributor Lisa Magnuson identifies three practices that always work.

Tuesday, November 09, 2021

All salespeople want bigger contracts. That’s just a fact. Bigger contracts equal big commission dollars and no stress for making your sales targets. Big contracts are the rising tide that floats all boats. Although big deals are complex, messy, and sometimes involve moving backwards to go forwards, there are three practices that always work.

Did you know that the average enterprise deal has six to 10 decision makers on the buying team?

This group includes decision makers, decision validators, decision influencers, stakeholders, subject matter experts (e.g., technical experts, security, legal, procurement), and end users.


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About Lisa Magnuson

Lisa Magnuson founded Top Line Sales in 2005. It has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts. Learn more at www.toplinesales.com.

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Land The Big One: Three “Big Contract” Practices that Always Work

Land The Big One: Three “Big Contract” Practices that Always Work

All salespeople want bigger contracts. Big contracts are the rising tide that floats all boats. But big deals can be complex, messy, and sometimes involve moving backwards to go forwards. Contributor Lisa Magnuson identifies three practices that always work. Read More