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Last week, it was announced that LSC Communications filed for Chapter 11. BoSacks looks back fondly at the history of the company—and his own history with LSC.
Monday, April 20, 2020
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With all the multiple disruptions happening in today’s marketplace, there is absolutely no room for complacency and nostalgic dogma. You and your company have to rethink the unthinkable, challenge all your assumptions, and see through the obstacles. BoSacks cites two companies who are rethinking what it means to be a publisher. Read More
Last week, it was announced that LSC Communications filed for Chapter 11. BoSacks looks back fondly at the history of the company—and his own history with LSC. Read More
I recently had a conversation with a University of Virginia media student about the future of journalism and falls on the heels of a webinar I did recently with journalism students at the Missouri School of Journalism. My advice to those students and to those entering our field is, and always has been, decidedly optimistic. Media and publishing is still a great career. It's not like it was, but perhaps, now it is something more, something bigger and very global. Read More
Yesterday I attended the annual Idealliance conference PRIMEX East in New York City. PRIMEX is a one-day conference that brings together media executives on key topics-of-interest that impact our business today. Read More
An interesting professional sobriety hit the magazine business last week that was a long time in its maturation. The MPA moved us off the teat of accounting for print ad pages as our franchise enabler and instead offered a solution of cross-media oversight. Concurrent with this move was the decision to no longer make public the accumulated printed ad page stats. This move attempts to take the consistently depressing news about declining page counts off the front page and to make them available only to MPA members and their affiliates. Read More