The Postal Strategy: What Will You Do in 2020 to Impact Your Mailing Business?
The quality of the address on a mailing list can have a significant impact. A single error in an address—a wrong/missing apartment number or an incorrect zip code—can lead to marketing messages, bills, statements, critical privacy, or compliance materials being delayed, misdelivered, or returned. Improving address quality allows your organization to control these costs, improve efficiency, deliver great customer experience, retain loyal customers, and ultimately increase revenues. Postal expert Christine Erna explains how.
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.