A White Paper by WhatTheyThink Analyst Richard Romano. Sponsored by Canon U.S.A.
The market for print and for specific printed products has been changing dramatically. By 2020, the marketplace will have changed even more. As an industry, we cannot remain focused on "the way things have always been done." Printers need to rethink their businesses, and the products and services they produce. A lot of that involves rethinking the approach to buying equipment, as well as rethinking the entire company culture. This white paper looks at the changing role of print, the changing demand for print products, and how new technologies are both challenging and enabling the print businesses of tomorrow.
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