Variable Data Printing: It’s All About The Data
Sponsored by the HP Capture Business Success Program
Proper data management, before, during, and after the start of your campaign, is essential. Each facet of your campaign, from customized mail pieces to the follow-up, is based not only on the quality of data, but on how well it is implemented and organized. A direct mail campaign that uses variable-data printing can be complex to plan. Based on your level of personalization and the depth of your database, your campaign may include thousands of possible combinations of variable text and graphical elements. The data used to drive these communications must be cleansed, aggregated and organized, and this can be a daunting task. This session is designed to share how companies have successfully leveraged and managed data to develop effective campaigns.
When: Anytime - webinar archive playback is available on demand
Where: Anywhere - all that is required is an Internet connection and a modern desktop web browser or smartphone.
REGISTER FOR THIS WEBINAR
Our webinars are provided to members free of charge thanks to support from our sponsors. Basic Membership is free.
Our sponsored webinars offer our members the opportunity to learn from industry experts. They are provided to you at no charge through the generous support of our sponsors. When you register for a webinar, sponsors may receive may receive your contact information including email. If you do not wish the Webinar sponsor to receive your contact information, do not register or view the webinar.
For details on Webinar sponsorship opportunities, please contact our sales team.