WhatTheyThink

Variable Data Printing:  It’s All About The Data


Sponsored by the HP Capture Business Success Program

Proper data management, before, during, and after the start of your campaign, is essential. Each facet of your campaign, from customized mail pieces to the follow-up, is based not only on the quality of data, but on how well it is implemented and organized. A direct mail campaign that uses variable-data printing can be complex to plan. Based on your level of personalization and the depth of your database, your campaign may include thousands of possible combinations of variable text and graphical elements. The data used to drive these communications must be cleansed, aggregated and organized, and this can be a daunting task. This session is designed to share how companies have successfully leveraged and managed data to develop effective campaigns.

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