WhatTheyThink

Why Digital? Why Now? with Barb Pellow


Sponsored by The Business Solutions Division of Canon Canada Inc.

Over the past 15 years, print on demand has evolved from a new and developing technology into a business that generated more than $ 53 billion in 2007 in North America.. With double-digit growth continuing, the print on demand market is moving into the mainstream as a central part of print service providers' business plans. This webinar provides participants with a solid understanding of the concepts, trends, products, and services that drive the print on demand market by:

  • Defining the market from quick-turnaround, short run, digital printing in production environments to targeted, custom, or fully-personalized messages delivered through cross-media programs
  • Illustrating how print on demand product and service developments are changing the printing market
  • Providing an expert view on market growth, trends, and future directions

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