In today’s market, the marketing professional’s challenge is far greater than brand communications. Marketing groups must now fill the pipeline with predisposed prospects, optimize customer value, and be accountable for demand generation through market differentiation and integrated multi-channel multi-touch campaign management. This requires new competency in business analytics, database management, digital marketing, field sales, channel operations and marketing results analysis.
The message to the graphic communications service provider trying to break into the lucrative marketing value chain is that you need to be prepared to speak to and successfully address the issues and concerns of marketing professionals. Marketing executives make decisions daily on media selection and targeted campaigns. You need to be prepared to have the right dialogue. This session is designed to let you hear from key marketing professionals as well as graphic communications service providers that have “cracked the code” in delivering marketing solutions.
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