After 25 years, QR codes are becoming mainstream, and other interactive print technologies such as augmented reality (AR) have also caught on with marketers and other print customers. As a result, they have become increasingly relevant to the printing industry at large—and not just a handful of printers whose clients are massive consumer brands.

On August 24 at 1 pm EST, a panel of interactive print experts will look at the latest interactive print technologies and how printers can use—and are using—them to add value to clients’ projects. Industry analyst and WhatTheyThink contributor Heidi Tolliver-Walker will leads a panel discussion on featuring Joanne Gore of Gore Communications (and WhatTheyThink contributor) and Joe Zeff, president of Joe Zeff Design, Inc., a pioneer in interactive storytelling.

What you’ll learn:

• The latest—and popular—technologies for making print interactive.
• How QR codes have become an integral part of our everyday life, and make print a high-value touchpoint for customer communications.
• How AR is quickly becoming adopted by marketers—and what that means for printers.
• What interactive print applications are working in the real world.
• What a “holotwin” is.

A complete archive of slides and audio will be available for download following this session.