Keeping Print in the Mix in Customer Communications
For many companies, digital communications promised fast, easy, relevant and more affordable customer communications. But now marketers are realizing that print has a valuable role in the customer communications mix that cannot be underestimated. As a result, the role of print in an omni-channel world is being redefined yet again, with print as a key element. Significantly, Millennials, now the largest population cohort, are more likely to scan their printed mail and less likely to discard it without reading it than other adults!
In this session, we will hear from three organizations who have successfully integrated print into the communications mix with excellent results. They will explain what they do and why, and provide insight into the best ways to integrate print for optimum results. Join us for this important discussion about the future of print in the world of customer communications.
Dave Schuller, Director, IT Production Support, Venture Solutions. A Taylor company, Venture Solutions specializes in transactional communications and focuses specifically on sensitive, mission-critical customer messages such as documents involving Personally Identifiable Information – PII – or Protected Health Information – PHI.
Doug Dula, Director of Technology, Salem-One, a company that has evolved into one of the largest and fastest growing Packaging, Print, Direct Marketing and Logistics companies in the Southeast. Salem-One produces award-winning work and improves business results for leading regional and national corporations and brands.
Tom Harkins, Vice President of Application Support, Billtrust. During his 4 years at Billtrust, he has introduced process and technology solutions to deliver client implementations in a shorter timeframe and with higher quality. Billtrust simplifies and automates billing, receiving payments and clearing transactions.
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.