Sponsored by GMC Software Technology
Bob Lieber, CEO of Original Thought LLC and a WhatTheyThink contributor, has worked extensively with companies inside and outside the printing industry on how to differentiate their businesses for exponential growth. In this session, Lieber will explain the basics of a differentiating strategy. He will be joined by successful print business owners who have achieved their own success through differentiation. Attendees will leave this session with actionable ideas they can apply to their own businesses.
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