Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Inkjet, toner and reader response rates: Does print quality affect results?


Sponsored by RISO

A new study by research firm Interquest challenges the belief that glossy direct marketing mailers deliver superior response rates when compared to matte finished materials produced with inkjet technology. This session will review the results of the study, which involved mailing more than 10,000 postcards to marketing executives in the financial services, healthcare, banking and manufacturing industries to measure response rates against cost of production. Attendees will also hear from print executives who are using both technologies and learn how they determine which technology to use to best meet the client’s business requirements. Attendees will be able to download the full research report.

 

Webinar Details

When: Anytime - webinar archive playback is available on demand

Where: Anywhere - all that is required is an Internet connection and a Web browser that supports Flash.

What: Inkjet, toner and reader response rates: Does print quality affect results? Webinar

 

Log in or Become a member to Attend this Free Webinar

Our webinars are provided to members free of charge thanks to support from our sponsors. Basic Membership is free. Log In or Become a Member, doing so is simple and free

 


If you have any questions about attending or viewing live and archived webinars, please contact us.

For details on Webinar sponsorship opportunities, please .

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved