Maximizing the value of customer communications: A Unified Approach to the Customer Experience
Sponsored by GMC Software Technology
As print service providers are increasingly making the move to marketing services providers, they have a growing opportunity to help their customers increase the value of each and every customer touch point. This can take the form of adding color to transactional documents, making direct marketing pieces more personalized and relevant, and moving into the realm of TransPromo communications. The secret to success is analyzing all of the customer touch points, ensuring that there is brand integrity across all touch points, and looking for ways to consolidate communications to both improve the customer experience and reduce costs. Our panelist will speak about how they have been able to leverage this strategy for the benefit of their customers and their own businesses. They will also discuss how they have leveraged these strategies in promoting their own businesses to provide a competitive advantage.
When: Anytime - webinar archive playback is available on demand
Where: Anywhere - all that is required is an Internet connection and a modern desktop web browser or smartphone.
Log in or Become a member to Attend this Free Webinar
Our sponsored webinars offer our members the opportunity to learn from industry experts. They are provided to you at no charge through the generous support of our sponsors. When you register for a webinar, sponsors may receive may receive your contact information including email. If you do not wish the Webinar sponsor to receive your contact information, do not register or view the webinar.
For details on Webinar sponsorship opportunities, please contact our sales team.