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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

 

Video preview: Frank Visits Massachusetts College of Art & Design in Boston

Frank Visits Massachusetts College of Art & Design in Boston

Published: May 27, 2016

Frank visits with Al Gowan at the TJ Lyons antique font collection at Massachusetts College of Art & Design in Boston.

 

Video preview: Time Well Spent, Advice Well Received

Time Well Spent, Advice Well Received

Published: May 27, 2016

The main criterion for presentations at trade association meetings is relevance. Printer Tom Mercier gives high marks for relevance to the sessions he attended at the recent Epicomm Experience gathering, where mergers and acquisitions, sales development, and personnel recruitment were among the many pertinent subjects under discussion. Mercier also thinks that the success of the conference bodes well for Epicomm's merger with IDEAlliance, which he calls "a win-win for print, mailing, and everything else we do."

 

Video preview: A Postal Professional Assesses the State of Direct Mail

A Postal Professional Assesses the State of Direct Mail

Published: May 26, 2016

David Mastervich spent much of his 33-year career with the U.S. Postal Service promoting the use of direct mail. Today he works for Hewlett Packard Enterprise, but his focus on direct mail hasn't changed. Mastervich says that as printers and mailers have embraced data management and digital production, direct mail has become a much more targeted and responsive medium than it used to be. He saw plenty of evidence of this progress at the recent Epicomm Experience event, where the emphasis was on technologies for mailing.

 

Video preview: Commodity Printers:

Commodity Printers: "They're Ruining the Business for the People Who Love It"

Published: May 26, 2016

If a verbal broadside is what it will take to get the attention of a complacent printing industry, then a verbal broadside is what Warren Werbitt is prepared to deliver. Here, he asks why the industry doesn't do more to keep itself from being devalued by people who ought to be saluting printers for bringing "life to the world." He also wants to see more young people taking part both at the company level and at industry conferences and trade shows.

 

Video preview:

"The Best Way to Predict the Future Is to Create It"

Published: May 25, 2016

So advises John Cassidy of Duplicates INK, who explored creative strategies in a highly rated presentation called "Cross the Line and Disrupt Your Market" at the recent Epicomm Experience conference. Cassidy believes that innovation is still possible even in mature industries like printing. Printers can achieve it, he says, by asking their top customers two questions: "What do you want more of out of me? What can I do to be a 10?"

 

Video preview: Need Help?

Need Help? "All You Have to Do is Show Up at a Meeting and Ask"

Published: May 24, 2016

Steven Portrude learned a long time ago that there is no substitute for the wisdom of his peers in the printing industry. At the recent Epicomm Experience conference, he talked about what he has learned from other owners he has come to know through taking part in trade association activities. Even competitors open up to one another at these gatherings, Portrude says. "This is where you get an education on how to run a business."

 

Video preview: Epicomm Experience: a Participant's Review

Epicomm Experience: a Participant's Review

Published: May 24, 2016

Malia Lageman, who traveled all the way from Honolulu to Savannah to take part in Epicomm Experience, found that the program made the long trip more than worthwhile. Here, she talks about the networking opportunities it gave her, especially with exhibiting vendors; the high energy of the speakers she listened to; and the ideas she gained during conference-related plant tours.

 

Video preview:

"It Clicked": Ken Garner and David Steinhardt Review the Epicomm - IDEAlliance Merger

Published: May 23, 2016

On July 1, the trade associations Epicomm and IDEAlliance will go forward as one under the IDEAlliance name. Ken Garner and David Steinhardt, respectively executive vice president and president/CEO of the combined organization, talk about how bringing the groups together will enhance the value of membership for the more than 3,000 companies now under the IDEAlliance banner. They say that the first positive outcome is the launch of a certification program for mailing professionals.

 

Video preview: HP's Alon-Bar-Shany on Digital Opportunities in Packaging

HP's Alon-Bar-Shany on Digital Opportunities in Packaging

Published: May 23, 2016

Alon Bar-Shany, General Manager of HP's Indigo Business, talks about the complexity of the packaging market, from substrates to color requirements, and how digital can benefit this market segment, including HP's new offering, the Pack Ready ecosystem, that compresses cycle time for laminated products.

 

Video preview: Frank:  The Future of Photography is Print!

Premium Content Frank: The Future of Photography is Print!

Published: May 20, 2016

Frank shows a unique book of beautiful photos by Eddy Hagen of VIGC in Belgium. The future of photography is print because that is the way we will preserve them.

 

Video preview: Kodak CEO Jeff Clarke Talks about drupa 2016

Kodak CEO Jeff Clarke Talks about drupa 2016

Published: May 19, 2016

Jeff Clarke, Kodak's CEO, heads off to his first drupa, where he expects Kodak to show the expected -- and the unexpected! Technology demos will show new technologies and applications, and new industries that can benefit from inkjet now and into the future. Disintermediating technologies that will take you outside your comfort zone!

 

Video preview: “Perfection” in Packaging: Nice, but Now What?

“Perfection” in Packaging: Nice, but Now What?

Published: May 17, 2016

David Schawk (SKG Global) argues that because consumers are exposed to so many other influences, the pursuit of perfection in the look of packaging is no longer enough. Brand owners and packaging producers must learn to think of packages as “digital portals to non-linear consumer experiences.” He gives an example.

 

Video preview: DigitalEFX Wraps Owner Matt Richart On Vehicle Graphics

DigitalEFX Wraps Owner Matt Richart On Vehicle Graphics

Published: May 16, 2016

Matt Richart, owner of Lexington, Kentucky based DigitalEFX Wraps, talks to Richard Romano about his company’s origins and best practices for vehicle wrapping.

 

Video preview: Frank on Retail Magazine Prices

Frank on Retail Magazine Prices

Published: May 13, 2016

Retail prices for magazines are going up as sales are going down. Frank paid over $10 for a magazine and still has not gotten over it.

 

Video preview: What Will It Take to “Mainstream” Digital Printing?

What Will It Take to “Mainstream” Digital Printing?

Published: May 12, 2016

Production digital printing is 25 years old, yet only 2.5% of all printed pages come from digital devices. Yishai Amir, CEO of Landa Digital Printing, says that if digital printing is to move into the mainstream, it will have to prove that it is fully competitive with offset lithography in quality, speed, printable format size, and cost to print. According to Amir, just one process—the one he is responsible for bringing to market—can demonstrate all of these capabilities.

 

Video preview: “Nobody Can Do It by Themselves”

“Nobody Can Do It by Themselves”

Published: May 11, 2016

Because trade associations mirror the industries they serve, it’s no surprise to see consolidation taking place among the groups that serve the printing industry. IDEAlliance, an association promoting technical standards, demonstrated this by incorporating Epicomm, a group representing commercial printers, quick printers, and mail service providers. According to Marriott Winchester, the chairman of IDEAlliance, the outcome is a highly complementary relationship that benefits everyone concerned.

 

Video preview: BleuPrint Creative’s Scott Donovan on Digital Textile Printing

BleuPrint Creative’s Scott Donovan on Digital Textile Printing

Published: May 8, 2016

Scott Donovan, Principal Consultant at BleuPrint Creative and a textile printing veteran, discusses the technologies and the opportunities available in digital textile printing

 

Video preview: Starbucks Has High Expectations of Print Suppliers

Starbucks Has High Expectations of Print Suppliers

Published: May 6, 2016

Kristy Cameron, Starbucks' Creative Manager for Brand Expression, talks about expectations for the printing community in terms of preserving the Starbucks brand and aligning with the Starbucks corporate mission, including maintaining the human touch when production is on a mass scale.

 

Video preview: “Publishing” Redefined for a Mobile Marketplace

“Publishing” Redefined for a Mobile Marketplace

Published: May 4, 2016

Jonny Kaldor is the creator of Pugpig, a mobile publishing platform for delivering content in whatever format is optimal for the end-user’s device. He says that as devices and mobile channels continue to proliferate, the only way to keep up with them will be to embrace a create-once, render-many publishing workflow. This is called structured content, and Kaldor thinks that nontraditional publishers may find it easier to develop and share than publishers locked into design-centric, print-based workflows.

 

Video preview: drupa 2016: see offset quality coating technology for digital printing ... and more

drupa 2016: see offset quality coating technology for digital printing ... and more

Published: May 4, 2016

Nick Bruno, President of Harris & Bruno, shares some last-minute advice about attending drupa 2016, the premier printing show in the world. Planning to go? Don't forget to spend time with digital finishing solutions where lots of advances will be shown.

 

 

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