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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

Video preview: The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

Published: January 11, 2017

Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.

 

Video preview: Packaging Prepress: Gold Standard for Product Presentation

Packaging Prepress: Gold Standard for Product Presentation

Published: January 10, 2017

What is "omnichannel production" for packaging? Jean-Charles Morisseau explains that it's using packaging production data as a touchstone for accuracy throughout the entire distribution chain, including e-commerce web sites. Incorrect information and poor-quality photos and graphics hurt e-commerce sales, but Morisseau says they don't have to. All of the right content is available in packaging prepress files. It's a matter of making sure that the content is used everywhere the product is represented—an objective that Morisseau's company has a five-step plan for achieving.

 

Video preview: How PIA and Idealliance Collaborate for the Benefit of the Industry

How PIA and Idealliance Collaborate for the Benefit of the Industry

Published: January 10, 2017

Tim Baechle, Director of Global Print Media Markets and Technologies at Idealliance, joins Senior Editor Cary Sherburne to discuss how Printing Industries of America and Idealliance collaborate for the benefit of the industry. He also discusses the DNA and mission of Idealliance as it pursues its global objectives. He also outlines a new program call Brand Q on which the two organizations are collaborating.

 

Video preview: A

A "Changed and Augmented" Medium for the 21st Century

Published: January 9, 2017

Don't try to tell X-Rite's Shoshana Burgett that there's anything the matter with print. She'll set the record straight by pointing out that print has never been stronger as a medium for creating brand experiences. From business cards to grand format output, says Burgett, print has an enormous array of new applications that forge bonds between brands and the people the brands want to reach. And, it's not just ink on paper: the definition now includes printing on glass, ceramics, textiles, and other exotic substrates.

 

Video preview: Back to the Future of Print

Back to the Future of Print

Published: January 6, 2017

Frank and his students have been predicting the future of print for over 20 years. He shows us five books that students have produced as class projects, with one done in two weekends.

 

Video preview: Thomson Reuters Leverages Core Competencies to Drive Insourcing of Third Party Work

Thomson Reuters Leverages Core Competencies to Drive Insourcing of Third Party Work

Published: January 5, 2017

Tim Hughes, Director of Manufacturing Client Services for Thomson Reuters Core Publishing Solutions, explains how in-sourcing work has helped the company balance workload peaks and valleys. Insourcing now comprises about 20% of the company's revenues, with clients taking advantage of CPS's unique niche in black & white printing. Hear what Tim has to say about how insourcing work has benefited CPS business.

 

Video preview: Print and the Quest for Content

Print and the Quest for Content

Published: January 4, 2017

It's getting hard to think about marketing without also thinking about content: the practical, motivational, or just plain enjoyable information products that marketers increasingly rely upon to engage audiences with brands. Content marketing pro Michael Chase talks about where print fits into the engagement strategy. He says that in order to build successful "ecosystems based on content," it's necessary to operate like the protagonists of Moneyball—always with an eye on data analytics and the opportunities it reveals to make the most of the spend.

 

Video preview: What to Expect from the Printing Industries of America in 2017 and Beyond

What to Expect from the Printing Industries of America in 2017 and Beyond

Published: December 21, 2016

Michael Makin, CEO of the Printing Industries of America, shares the latest developments at the association and highlights where he plans to take the organization in the coming months. He highlights educational and certification opportunities offered by the association, as well as its role as the national voice for the industry on Capitol Hill.

 

Video preview: Frank's Chest of Gutenbergian Junk

Frank's Chest of Gutenbergian Junk

Published: December 20, 2016

Frank shows his collection of Gutenbergian souvenirs. He may be keeping the Gutenberg Museum souvenir shop in business single handed. If you're looking for a holiday gift to give Frank, may we suggest two tickets to "Gutenberg: The Musical."

 

Video preview: The Secret to Success at Shutterfly

The Secret to Success at Shutterfly

Published: December 20, 2016

Dwayne Black, COO of Shutterfly, talks about the key to success at the company. They are both innovators and fast followers. They know how to scale. They are focused on a single business. Hear what he has to say about the secret of their success.

 

Video preview: Making Packages Interactive and Informative

Making Packages Interactive and Informative

Published: December 20, 2016

Research indicates that 75% of U.S. adults and 87% of Millennials want to get more product information from packages and labels. But, the amount of printable "real estate" on them is limited and jealously protected by designers and marketers. This is a clarion call to make labels and packages interactive with the help of technologies that connect consumers with the information they want, says Michael Grady of Sgsco. He notes some of the possibilities and talks about why interactivity is worth the investment cost.

 

Video preview: Research results: The value of in-house creative services in a printing company

Research results: The value of in-house creative services in a printing company

Published: December 19, 2016

Dr. Erica Walker, Lecturer in the Graphic Communications Department at Clemson University, shares results of her research about printing companies offering creative services. She provides guidance for companies thinking about adding or increasing in-house creative services.

 

Video preview: Frank Rant Alert: Inkjet Printer Ink Packaging

Frank Rant Alert: Inkjet Printer Ink Packaging

Published: December 16, 2016

Frank goes on a rant about desktop inkjet printer ink packaging. He is so upset he does not notice the light, although it could be the heat emanating from his head.

 

Video preview: How Brands Are Using Emerging Technologies To Reach Consumers

How Brands Are Using Emerging Technologies To Reach Consumers

Published: December 15, 2016

Tod Szewczyk directs Leovative, the Leo Burnett agency's channel for keeping its clients informed about how brands are using emerging technologies to reach consumers. He points out that some of these solutions make good use of print as a bridge to the mobile experience and as a vehicle for calls to action. Szewczyk, a speaker at the IDEAlliance INKredible event, also mentions several technologies that he thinks Leovative's audience should keep an eye on in 2017.

 

Video preview: Xeikon's Fusion Technology Incorporates Digital Embellishment and Finishing

Xeikon's Fusion Technology Incorporates Digital Embellishment and Finishing

Published: December 14, 2016

Filip Weymans, newly promoted to the position of VP of Marketing for Xeikon, joins Senior Editor Cary Sherburne to discuss the vision for Xeikon's future, and how the company is enabling new revenue streams and enabling increased productivity for its customers. He discusses Xeikon's Fusion Technology that incorporates digital embellishment and finishing into a one-step inline process for digital printing and finishing.

 

 

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