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Frank on PRINT Becoming Brand Print Americas

Published on June 7, 2019

Frank comments on the merger of PRINT and Graph Expo into Label Expo and bemoans the lack of a shorthand way of referring to what will be Brand Print Americas.

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Discussion

By Raymond Prince on Jun 07, 2019

Our "trade shows" are an important part of this industry and I look forward to attending as many as I can. Shows are a great learning experience. Constantly changing names is confusing to all. You are right when you say we love shortened names. PRINT is a great name that even my neighbors can understand. PU is not well thought out. Going to the BPA show is not well thought out. We need to take a 30,000 foot look at our show names. Long live PRINT.
Right again Frank Romano.

 

By Regis Delmontagne on Jun 09, 2019

PRINT now joins the list of over 20+plus trade shows that were once organized for the printing industry. As a sidebar, Graph Expo was officially and perhaps quietly also discarded. Of the two names, PRINT obviously was the best known literally around the world. The word meant the graphic arts/communications/industry would gather every 4 or 5 years to see the newest technologies, equipment, compare notes and take a look at the future.
At one time PRINT was generally in the top 10 of the 2000+ trade shows held in the U.S. Granted, times have changed and perhaps the organizers attempted to keep it pertinent but to no avail.Now the move to merge or co locate the exhibition with Label Expo seems to me a precursor to its being an after thought for potential show goers. The new name certainly will have to be extensively and expensively promoted if BPA is to gather some legs. Future attendees will have their choice of going to BPA or Printing United in Dallas. Maybe PU won't have a bad taste to attendees?

 

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