Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Frank Tells the Plane Truth About Paper

Published on March 9, 2018

Frank discovers that a major airline saves fuel by using lighter weight paper in their inflight magazine

         Email Icon Email    Reprint Icon Embed/Reprint



By David Avery on Mar 09, 2018

But airlines are taking the screens out of the back of the seats so they can cram more rows into the plane.

Wonder how much they would save with a bright white uncoated?

Actually this speaks to the issue of sending newsletters vs a PDF on a website. Many organizations have dropped sending newsletters. So the newsletter does not sit on my coffee table till I read it (and others read them). I have nothing but an old e-mail (that I will never re-visit) telling me that their monthly missive is up on the website. Then the organization wonders why people are not more involved.

The airline magazine is in front of you when you want to read something.

Now if we can keep people from starting the crossword puzzle with lots of errors....


By Frank Cost on Mar 13, 2018

Remember that Twilight Zone episode when bookish Burgess Meredith is the only survivor of a nuclear war, and he discovers a ruined library full of books, only to drop his coke-bottle glasses in his excitement about being able to read uninterrupted for the remainder of his life? Now imagine an alternative ending where he gets to keep his glasses, but has nothing but thousands of copies of the same issue of Hemispheres magazine to read. Same ending.


By Werner Rebsamen on Mar 14, 2018

Frank - since when are you flying? You always did prefer the train.
Remember 1995, picking up the NAPL Technology Award in Tucson?
Your colleague Werner does. When I picked-up my award the year before,
I did contribute to my 3 million + miles on AA.
Just pulling your leg, it's a great movement. Keep the printed magazine, I enjoy them on every flight and virtually never turn on that small, mediocre screen. Maybe my new 27" iMac screen is the reason for it.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Out of Stock

Out of Stock

Published: January 18, 2019

Frank comments about shortages of printed books. At the end of 2018, bookstores— and even Amazon—ran out of inventory for certain bestsellers. Ebooks have not truly replaced printed books and we are still trying to find the equilibrium between ebooks, on-demand books, and long-run printed books.


Video preview: Frank Books a Hotel Room

Frank Books a Hotel Room

Published: January 11, 2019

Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.


Video preview: Royal Printers Succeeds with Sustainability

Royal Printers Succeeds with Sustainability

Published: January 8, 2019

Royal Printers believes sustainability is good for them and their customers—and it's working.


Video preview: Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Published: December 21, 2018

Frank celebrates the 25th anniversary of HP Indigo. What began as Benny Landa’s groundbreaking technology is now a multi-billion-dollar worldwide business. It ushered in the era of on-demand color printing, and, more importantly, the use of variable-data printing for personalized promotion.


Video preview: Cybersecurity in the Printing Industry

Cybersecurity in the Printing Industry

Published: December 20, 2018

Carlos Fernandes, CEO of Agile Cybersecurity Solutions, discusses the importance of cybersecurity in the printing industry.


Video preview: Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Published: December 19, 2018

Adam LeFebvre, President of Specialty Print Communications (SPC), talks with David Zwang about the company's niche in high-volume, data-driven direct mail and loyalty marketing solutions. SPC recently installed the Canon Océ Prostream 1000 and Canon Océ VarioPrint i300 to bring in new business from its existing customers and to open up opportunities with new customers.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved