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Frank Tells the Plane Truth About Paper

Published on March 9, 2018

Frank discovers that a major airline saves fuel by using lighter weight paper in their inflight magazine

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By David Avery on Mar 09, 2018

But airlines are taking the screens out of the back of the seats so they can cram more rows into the plane.

Wonder how much they would save with a bright white uncoated?

Actually this speaks to the issue of sending newsletters vs a PDF on a website. Many organizations have dropped sending newsletters. So the newsletter does not sit on my coffee table till I read it (and others read them). I have nothing but an old e-mail (that I will never re-visit) telling me that their monthly missive is up on the website. Then the organization wonders why people are not more involved.

The airline magazine is in front of you when you want to read something.

Now if we can keep people from starting the crossword puzzle with lots of errors....


By Frank Cost on Mar 13, 2018

Remember that Twilight Zone episode when bookish Burgess Meredith is the only survivor of a nuclear war, and he discovers a ruined library full of books, only to drop his coke-bottle glasses in his excitement about being able to read uninterrupted for the remainder of his life? Now imagine an alternative ending where he gets to keep his glasses, but has nothing but thousands of copies of the same issue of Hemispheres magazine to read. Same ending.


By Werner Rebsamen on Mar 14, 2018

Frank - since when are you flying? You always did prefer the train.
Remember 1995, picking up the NAPL Technology Award in Tucson?
Your colleague Werner does. When I picked-up my award the year before,
I did contribute to my 3 million + miles on AA.
Just pulling your leg, it's a great movement. Keep the printed magazine, I enjoy them on every flight and virtually never turn on that small, mediocre screen. Maybe my new 27" iMac screen is the reason for it.


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