Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Sell Workflows Not Print

Published on January 10, 2018

Solving workflow issues for a customer opens up the door to long-term repeatable business. Jennifer Matt cites recent project work where building workflows brought in significant print business.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Daniel Oguntifa on Jan 22, 2018

Interesting! If you say workflow, what do you really mean by workflow solution to sell as a printer? Thank you

 

By Thomas Lickert on Mar 28, 2018

Workflow discussions are critical to savings. Thanks for reinforcing this. Good commentary Jennifer wish I could have been there for that conversation.

 

By Jennifer Matt on Mar 28, 2018

Daniel,

By workflow; I mean the business process that your customers are working on that results in printed materials. E.g. the process / workflow that results in a product label order to a print is the making and selling of the product.

The workflow / business process of a customer that throws off print orders for marketing materials is going to a tradeshow (for example).

The more you understand the process the customer is going through (what happens before and after) they reach out to you for printed materials, the more you can offer up solutions to other challenges in the workflow.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Makes Book(s)

Frank Makes Book(s)

Published: January 17, 2020

Frank talks about his three latest books which essentially comprise a history of his years in the industry—a personal, yet encyclopedic trilogy that covers the history of hot metal, the phototypesetting era, and desktop publishing.

 

Video preview: David Gross of Conde Systems Explains How Easy and Affordable It Is to Enter the Product Decoration Market with Heat Transfer Dye Sublimation

David Gross of Conde Systems Explains How Easy and Affordable It Is to Enter the Product Decoration Market with Heat Transfer Dye Sublimation

Published: January 16, 2020

David Gross of Conde Systems explains how his passion for heat transfer dye sublimation has grown into a highly diverse business that provides everything customers need to decorate just about any product, not only creating and producing items but helping them with marketing strategies as well. Users can enter this market with a minimal investment.

 

Video preview: Warren Werbitt Says “I Just Don’t Understand It”

Warren Werbitt Says “I Just Don’t Understand It”

Published: January 15, 2020

WhatTheyThink's print evangelist Warren Werbitt talks about the only thing there is to talk about: the proposed HP-Xerox merger: “Terrible! Terrible! Terrible!” The industry can’t afford to lose another player. And an $11 billion company making a play to take over a $35 billion company? “I just don’t understand it.” Who is the only one who is going to win? Follow the money. How many jobs will be lost? And what about the customers? Warren struggles to make sense of this.

 

Video preview: Heidelberg Gears Up for drupa

Heidelberg Gears Up for drupa

Published: January 14, 2020

Sonja Mechling, Chief Marketing Officer for Heidelberg, talks to Cary Sherburne about Heidelberg’s plans for drupa 2020, which include artificial intelligence (AI) applications to help improve productivity, as well as its digital solutions.

 

Video preview: ColorZone’s Joshua Feller Is a Technology Early Adopter

ColorZone’s Joshua Feller Is a Technology Early Adopter

Published: January 13, 2020

Cary Sherburne talks to Joshua Feller, owner of ColorZone. Feller bought ColorZone 15 years ago and began to acquire wide-format equipment—as much as $8 million worth—in order to reduce the amount of work he had to outsource. An early adopter of printing technologies, he has expanded from wide-format to label printing, which has proven highly successful

 

Video preview: The Typewriter Revolution

The Typewriter Revolution

Published: January 10, 2020

Frank visits with Tom Furrier of Cambridge Typewriter in Arlington, Mass., one of the last typewriter repair services in New England. Over the past 15 years, he has seen a resurgence of interest in mechanical (but not electric) typewriters—in particular among young people. His business is booming; his repair services have a two-month backlog.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved