"Have You Heard the Cover"
Published on October 16, 2017
Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.
The Premise of The Third Wave
The First Wave (1998) was the coming of the Internet and the online migration of society. The Second Wave (2008) was the one-two punch of social media and mobile devices, and the migration of society to smartphones and social networks. And here comes... The Third Wave brings smarter mobile phones and social media, coupled with Artificial Intelligence and the “Internet of Things,” making us more interconnected with our devices than ever before. The first two technological and media “waves of disruption” had profound (i.e., “bad”) effects on the demand for print and the printing industry, and the third means even more to come. But the Third Wave doesn’t have to mean doom for print businesses. The disruption is going to happen—so get ahead of the wave and adapt to the changes that are coming. The Third Wave proposes bold changes to the way today’s and tomorrow’s print businesses are run. Contending with Third Wave effects will involve changes in a print business’ approach to capital, to investment, to employment, to management and ownership, to products and services offered. These changes will allow these printers to be better able to serve the changing marketplace of the not-too-distant future.
Order a copy of the The Third Wave from Amazon.
To post a comment Log In or Become a Member, doing so is simple and free
A Little Place for Your Stuff
Published: May 25, 2018
Frank is distraught because the last US Blockbuster Video Store is closing. He does a quick review of recorded media, from tape cassettes, to video tape, to CD, to video disc, and even USB sticks.
SEAMS: The Voice of the Sewn Products Industry
Published: May 24, 2018
At this week's TechTextil, Will Duncan, Executive Director of SEAMS, talks about SEAMS which, for 50 years, has been the "voice" of the U.S. sewn products industry. Members include brands and retailers, as well as the textile supply sector. "Made in America" is the association's main initiative.
Product and Technology Changes Afoot at Xeikon
Published: May 24, 2018
At the recent Xeikon Café, Filip Weymans, Vice President of Marketing for Xeikon, discusses some recent technology and product changes that customers can look forward to, from the addition of dry toner and UV inkjet to a complete digital technology upgrade.
New 3D Hologram Solution for Label and Packaging Security
Published: May 23, 2018
Matt Hirsch Ph.D., Co-Founder and CTO of Lumii, talks to David Zwang about a new solution for label and packaging security that allows 2D printers and presses generate holographic 3D effects. Using proprietary algorithms and Terascale computing, the Lumii Light Field Engine calculates the exact patterns for a duplex print from a single image to create a visual 3D object from a 2D pattern.