Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     European Coverage

"Have You Heard the Cover"

Published on October 16, 2017

Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.

The Premise of The Third Wave

The First Wave (1998) was the coming of the Internet and the online migration of society. The Second Wave (2008) was the one-two punch of social media and mobile devices, and the migration of society to smartphones and social networks. And here comes... The Third Wave brings smarter mobile phones and social media, coupled with Artificial Intelligence and the “Internet of Things,” making us more interconnected with our devices than ever before. The first two technological and media “waves of disruption” had profound (i.e., “bad”) effects on the demand for print and the printing industry, and the third means even more to come. But the Third Wave doesn’t have to mean doom for print businesses. The disruption is going to happen—so get ahead of the wave and adapt to the changes that are coming. The Third Wave proposes bold changes to the way today’s and tomorrow’s print businesses are run. Contending with Third Wave effects will involve changes in a print business’ approach to capital, to investment, to employment, to management and ownership, to products and services offered. These changes will allow these printers to be better able to serve the changing marketplace of the not-too-distant future.

Order a copy of the The Third Wave from Amazon.

Email Icon Email         



By David Murphy on Oct 18, 2017

What a fun, innovative book that creates an immersive, interactive reader experience! The Third Wave is the world's first fully Link-enabled printed book directly connected to the Internet. Using your mobile device with the Link app, you can scan 200+ hyperlinks and access dynamic, current digital content. Answer online surveys or scan the cover and hear these brilliant authors great you. Great job, Joe and Richard!
Experiment with Link at linkcreationstudio.com


By Gordon Pritchard on Oct 18, 2017

It's all good - until it's in the consumer's hands, where it most likely ceases to exist, even when it's identified as existing and is in the hands of the target audience for the technology (as alluded to/stated in the video and the title: "Have You Heard the Cover").


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail

USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail

Published: February 22, 2018

Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.


Video preview: Arna Marketing: “A Technology Company That Happens to Print”

Arna Marketing: “A Technology Company That Happens to Print”

Published: February 21, 2018

New Jersey’s Arna Marketing, “a technology company that happens to print,” builds custom programs for its customers, heavily leveraging variable data and digital printing via Canon Solutions America’s Océ Varioprint and Colostream systems. David Zwang talks to Steven Hegna, President and “Concierge” of Arna Marketing, about the work he currently does for his customers, as well as where he sees his business going.


Video preview: Wim Fransen on Handling Disparate Data in Automated Workflow

Wim Fransen on Handling Disparate Data in Automated Workflow

Published: February 20, 2018

David Zwang talks to Wim Fransen, Managing Director, at Enfocus about building lights out automated workflow through job on-boarding, preflight, and its automation mix of software platforms.


Video preview: Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Published: February 19, 2018

Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.


Video preview: The Good Book: A Tour of Baskerville's Bible

The Good Book: A Tour of Baskerville's Bible

Published: February 16, 2018

It was an atheist who created a beautiful Bible: John Baskerville was an artist who came to printing late in life. His 1700’s Bible is truly a work of art and Frank fingers it lovingly.


Video preview: Designers: Are You Designing with

Designers: Are You Designing with "Considerate Color"?

Published: February 16, 2018

Cal Poly Professor Brian Lawler explains what designers should be thinking about to serve the needs of those who don't see color the same way most of us do. He recommends a process for using "considerate color" that allows the people with color vision defects to still see contrast and tonal difference in colors selected for graphic projects such as roadmaps and charts where color itself is a factor in understanding the content. He mentions specific tools designers can use to accomplish this.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved