Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Software Focus: Staying on Main Street

Published on February 16, 2017

What does "staying on Main Street" with your software product mean? It means using software for what it was intended to do and not trying to add features just because you can. Tight focus on both the development of software solutions and their use will keep everyone out of trouble.

Email Icon Email         



By Robert Godwin on Feb 16, 2017

Jen- Good advice as usual. Do one thing and do it well is better for software design. Trying to be a 'Jack of all trades' leads to being a master of none.
Dealing with MS Dynamics 365 is an example of how multiple systems with very similar capabilities leads to confusion rather than clarity. Powerful, yes, but too many navigation and feature issues. It is in fact a weird system. I think of it as Swiss Army knife syndrome.


By Michael Jahn on Feb 16, 2017

Great of you to share Jen!

While I might agree that a Print MIS developer might try an avoid adding an a Laundry API, I do think there is a valid argument for the enabling modules / support for things that may not have been "why you purchased".

As a Print MIS developer - we have a constant discussion internally and externally between "that looks like mission creep" and customers asking "why can it do THIS too".

Simple example - years back - we offer a way to perform Estimates, and then enable the user to convert to a production order. That very moment "commits" an amount of substrate inventory to the job, and *sometimes* you might not have enough of that on hand, so - we were asked - can you add an inventory system ? ( SEVERAL customer were asking ) What about adding the ability to create and submit POs for the substrates and other things we sell that are NOT printed ?

Being a print service provider is complex. Lots of things to manage. As it turns out, more often than not, the support requests drive product development !


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Hederman Brothers' Digital Strategy

Hederman Brothers' Digital Strategy

Published: May 29, 2017

Terri Mascagni is Senior Account Executive at Hederman Brothers, which has been in business since 1898, is a family owned commercial printer located in Mississippi. The company recently acquired an HP Indigo 12000 to bolster its digital capabilities. She talks about the many changes the company has recently gone through to maintain its competitive position.


Video preview: Frank on QuarkXPress and Adobe InDesign

Frank on QuarkXPress and Adobe InDesign

Published: May 26, 2017

In a frank video, Frank confesses that he still uses QuarkXPress, in a world dominated by Adobe InDesign. He is unapologetic.


Video preview: Technical Programs at Idealliance Expanding and Going Global

Technical Programs at Idealliance Expanding and Going Global

Published: May 23, 2017

Tim Baechle, Vice President, Global Print Technologies & Workflows discusses current direction and new technical programs that Idealliance is developing for the industry.


Video preview: Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Published: May 23, 2017

Jim Raffel, CEO of ColorMetrix, shares insight into what he's seeing in the industry with the continued adoption of Idealliance's G7 as a method to provide common visual appearance across various print processes including industrial print applications.


Video preview: Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Published: May 22, 2017

Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.


Video preview: A Mailer That Grows Wildflowers.  A Tree That Grows Books.

A Mailer That Grows Wildflowers. A Tree That Grows Books.

Published: May 19, 2017

Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved