Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Commodity Printers: "They're Ruining the Business for the People Who Love It"

Published on May 26, 2016

If a verbal broadside is what it will take to get the attention of a complacent printing industry, then a verbal broadside is what Warren Werbitt is prepared to deliver. Here, he asks why the industry doesn't do more to keep itself from being devalued by people who ought to be saluting printers for bringing "life to the world." He also wants to see more young people taking part both at the company level and at industry conferences and trade shows.

Email Icon Email         

 

Discussion

By George Platt on May 26, 2016

Warren:

You're preaching to the choir as far as I'm concerned and I'm a 62 year old gray head. I still love what I do and do a pretty good job marketing our company. If you are interested I'll put you on our mailing list so you can see our monthly newsletter and other direct mail programs. Feel free to swipe and deploy.

Thank you,
George Platt
Harty Integrated Solutions
203-562-5112
gplatt@hartynet.com

P.S. I appreciate you pushing back against the Neanderthals!

 

By Peter Cober on May 26, 2016

Also as a gray haired owner, I agree with some of what Warren has to say but I strongly disagree with his comment that there is not much in our industry for the up and coming younger generation. There are so many opportunities today for us to expand our horizons and create new areas of growth. As on old guy, I am as enthused about our industry as ever and wish, long term, I was one of the younger generation to be involved with the evolution we are experiencing. I sit back and marvel at the enthusiasm and excitement that people in our company have with these new opportunities. I do agree that we need to preach this gospel, as we do, to the masses, whether that is our customers or the tours we do with college and university students. It gives them a whole new perspective on our industry. We are not low tech companies that cut down tress and ruin the environment. We need to get that word out.

 

By Warren Werbitt on May 26, 2016

Hi Guys, I don't meant to insult the elderly :) or the hairless (me) As for the young I think we have to make it interesting and let people know its great. I think if we don't make change the young people won't want to be in it. As it stands most companies don't have the passion that we may have. You guys are leaders and get it, We all need to talk up our industry not shoot it down. We too give tours and have young students to feel the vibe. Print on....Print lives

 

By Robert Godwin on May 26, 2016

If you want to see the Wizard, the market will guide you on the Yellow Brick Road. Being a Cowardly Lion will not allow you to see opportunities that technology has opened up. The Wizard is no more than improvements made to a highly manual process.
Moving the appropriate product lines to automated processes (purchasing and manufacturing) has provided the opportunity to use print to a much larger market and to many more entrepreneurs. The resulting efficiency from technology provides good quality at affordable prices through easy access. These traits are the Ruby slippers so many in the industry refused to try on, and accordingly had a bucket of water thrown on their business model.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

Video preview: Eversfrank Gruppe Promotes Real-Time Printing

Eversfrank Gruppe Promotes Real-Time Printing

Published: April 17, 2017

It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.

 

Video preview: Frank: Judge a Book by its Covers

Frank: Judge a Book by its Covers

Published: April 14, 2017

Frank uses a book authored by RIT student Akshat Pardiwala to demonstrate that the cover often makes the book. He shows two versions to make his case.

 

Video preview: Chain of Custody of Print Jobs

Chain of Custody of Print Jobs

Published: April 13, 2017

One of the key functions of a Print MIS is to track where every single job is in your facility. Chain of custody is about inputting the transfer of ownership between resources in your plant. It always amazes us how powerful this one feature of a Print MIS when implemented properly.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved