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Commodity Printers: "They're Ruining the Business for the People Who Love It"

Published on May 26, 2016

If a verbal broadside is what it will take to get the attention of a complacent printing industry, then a verbal broadside is what Warren Werbitt is prepared to deliver. Here, he asks why the industry doesn't do more to keep itself from being devalued by people who ought to be saluting printers for bringing "life to the world." He also wants to see more young people taking part both at the company level and at industry conferences and trade shows.

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By George Platt on May 26, 2016


You're preaching to the choir as far as I'm concerned and I'm a 62 year old gray head. I still love what I do and do a pretty good job marketing our company. If you are interested I'll put you on our mailing list so you can see our monthly newsletter and other direct mail programs. Feel free to swipe and deploy.

Thank you,
George Platt
Harty Integrated Solutions

P.S. I appreciate you pushing back against the Neanderthals!


By Peter Cober on May 26, 2016

Also as a gray haired owner, I agree with some of what Warren has to say but I strongly disagree with his comment that there is not much in our industry for the up and coming younger generation. There are so many opportunities today for us to expand our horizons and create new areas of growth. As on old guy, I am as enthused about our industry as ever and wish, long term, I was one of the younger generation to be involved with the evolution we are experiencing. I sit back and marvel at the enthusiasm and excitement that people in our company have with these new opportunities. I do agree that we need to preach this gospel, as we do, to the masses, whether that is our customers or the tours we do with college and university students. It gives them a whole new perspective on our industry. We are not low tech companies that cut down tress and ruin the environment. We need to get that word out.


By Warren Werbitt on May 26, 2016

Hi Guys, I don't meant to insult the elderly :) or the hairless (me) As for the young I think we have to make it interesting and let people know its great. I think if we don't make change the young people won't want to be in it. As it stands most companies don't have the passion that we may have. You guys are leaders and get it, We all need to talk up our industry not shoot it down. We too give tours and have young students to feel the vibe. Print on....Print lives


By Robert Godwin on May 26, 2016

If you want to see the Wizard, the market will guide you on the Yellow Brick Road. Being a Cowardly Lion will not allow you to see opportunities that technology has opened up. The Wizard is no more than improvements made to a highly manual process.
Moving the appropriate product lines to automated processes (purchasing and manufacturing) has provided the opportunity to use print to a much larger market and to many more entrepreneurs. The resulting efficiency from technology provides good quality at affordable prices through easy access. These traits are the Ruby slippers so many in the industry refused to try on, and accordingly had a bucket of water thrown on their business model.


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