Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     PRINT 18     Production Inkjet     Installations and Placements Tracker

Sweden has its own typeface. Frank says America should have one too

Published on January 28, 2015

Frank discusses several options for an all-American font. Helvetica is not an option. After all, it means Switzerland. ATF Americana comes to mind.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Tony Hodgson on Jan 28, 2015

London has its own typeface - or at least its subway system has. Johnston Sans, designed by Edward Johnston, has been used throughout the London Underground ever since 1916. You can see it on London's iconic Tube map.

As for America, I don't know, but an image of wanted posters from Western movies springs to mind. Ironically, the most recognisable wanted poster typeface was called French Clarendon.

 

By Jim Hamilton on Jan 28, 2015

I'm with you, Frank. I vote for Century.

 

By Dov Isaacs on Jan 30, 2015

But of course, Frank didn't tell us which typeface was Sweden's (or maybe better, the Swedish government's) official typeface.

OK, that appears to be Sweden Sans!

For those interested, you can download a .ZIP file with Sweden Sans and Sweden Sans Bold fonts, both in OpenType CFF format and “web-format” at .

There are no matching italic or oblique styles and the glyph complement is rather limited - 262 distinct glyphs. No small caps, old style figures, or other esoteric OpenType features.

Rather than this being a “national font,” it actually appears to be a corporate identity font for the Swedish government.

 

By Dov Isaacs on Jan 30, 2015

URL for Swedish Sans:

http://sweden.identitytool.com/buildingblocks/secondary-building-blocks-always-use

 

By Joe Fedor on Jan 30, 2015

American Typewriter?

Actually, Century is a good choice. Though as a history buff, I do like the Caslon-Declaration of Independence connection.

If there were something that was comfortable to read when used in hundreds of thousands of pages of politically polarizing legislation, while still instantly recognizable in a fast food ad, that would be the one.

 

By Wayne Peterson on Jan 31, 2015

I'd cast my vote for an unconventional candidate: Baker Signet by Arthur Baker. It's a beautiful typeface with calligraphic strokes and hints of serifs, that debuted in 1965. Baker is an American, still living in MA, and has a passion for paper airplanes as well. I believe that the bold version of Baker Signet is used for the Coke logo. A quintessential American typeface.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inkjet Growth Continues to Make an Impact on the Market

Inkjet Growth Continues to Make an Impact on the Market

Published: September 19, 2018

Amy Machado of IDC Research talks about her recent inkjet forecast for the entire color market. Overall numbers show that the inkjet market is growing, thanks to quality improvements and the availability of more options.

 

Video preview: The Evolution of Color Management

The Evolution of Color Management

Published: September 18, 2018

Bob Barbera, Senior Manager of Production Solutions Marketing for Canon USA, discusses the challenges of color management, such as predictability, and how the technology is evolving.

 

Video preview: Core Publishing Solutions Offers a Variety of Book Publishing Options

Core Publishing Solutions Offers a Variety of Book Publishing Options

Published: September 17, 2018

Todd Roth, VP of Manufacturing and Distribution, Core Publishing Solutions, at Thomson Reuters, discusses the company's background in web press applications, their move into digital, and their new venture selling book manufacturing for other publishers.

 

Video preview: Frank Visits Faneuil Hall’s Edes & Gill: An 18th-Century Print Shop

Frank Visits Faneuil Hall’s Edes & Gill: An 18th-Century Print Shop

Published: September 14, 2018

Frank plays with his newest toy: a model of an English common press, a design that improved upon Gutenberg’s original. He then takes a field trip to Boston’s Faneuil Hall Marketplace, location of Edes & Gill, an 18th-century print shop that has a life-size English common press as well as other period printing equipment. There, he talks with Gary Gregory, executive director and master printer, and his assistant Tyler Kerr.

 

Video preview: Smart Binding System Manufactures Fully-Automated Roll-to-Perfect Bound Variable Books with Ease

Smart Binding System Manufactures Fully-Automated Roll-to-Perfect Bound Variable Books with Ease

Published: September 13, 2018

Trish travels to Boston to visit the VIP Demonstration and Training Center at Standard Finishing Systems, and gets a tour and demonstration of their fully automated Smart Binding System.

 

Video preview: PRINT 18 Is Just Weeks Away

PRINT 18 Is Just Weeks Away

Published: September 12, 2018

Kelley Holmes of WhatTheyThink, talks with Thayer Long, President of the Association for PRINT Technologies, about what to expect at PRINT 18 just a few weeks away in Chicago.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved