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Do Book Covers Still Matter?

Published on October 17, 2014

Frank joins us this week with Holly Rollins from RIT as she discusses her thesis on e-books. The question she had was whether book covers were important for e-books as well as physical books. The answer: Yes!




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By Joseph Pasky on Oct 17, 2014

Very interesting study. I would sincerely appreciate a copy of your notes. We recognize your dedication and hard work. It's nice to see young people becoming part of our industry.


By Paul Dombrowski on Oct 17, 2014



By Frank Romano on Oct 17, 2014

To contact Holly directly for a copy of the notes, use



By John Formella on Oct 17, 2014

Hello Holly, please share your thesis findings on the functional purchase path value of a book cover for both book-book (print) and ebook editions.



By HENRY HUNT on Oct 18, 2014

Interesting story. well done. Yes we like to get a copy of the notes to inform our clients that covers matter pretty much the same be they in print of digital forms. Thx henry.hunt@unon.org


By Mark Blanchette on Oct 20, 2014



By Frank Romano on Oct 22, 2014

Holly has sent copies of her thesis notes to everyone who has requested to date. If you requested a copy and haven't received it, please email Holly at hxr5268@rit.edu.


By Ray Vanderhoof on Oct 22, 2014



By John J. Conley on Oct 23, 2014

Great video Frank and Holly! A blending of the old and the new is embodied by the vast majority of consumers who are reading eBooks in conjunction with physical books. The fact that 76 percent of American adults read a book last year in one or more of three formats: print, e-books and audiobooks, demonstrates that there are more options than ever for those interested in reading and the book cover is the key element in the marketing/packaging that drives and sustains the sales across multiple media. Book covers will remain important and your research proves it. Books have always been a tactile experience and the cover design has always played a critical role in the sales and marketing of books especially in the Trade segment. This importance has flowed from the print version to both eBooks and I suspect you would see the same results for Audio books. The book in all its forms is doing quite well and is here to stay. We see lots of opportunity for the entire publishing value chain as the mix of books change with the demands of end users based on new technologies. – John Conley, Vice President, Commercial Print and Publishing, Xerox


By Kim Montz on Oct 23, 2014



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