Winning the Big Deal with Little Decisions
Published on July 10, 2014
Jennifer Matt discusses how to approach winning a big print sale by asking your customers to make a series of little decisions. Big decisions send your sales process up the food chain, cause delays, and often result in pricing concessions. Taking the path of a lot of small decisions can get you to the same place with less resistance.
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Direct-to-Object Printing: Do Converters Need to Redefine their Role?
Published: May 22, 2017
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