Kent Buescher of US Press on Surviving in a Consolidating Industry
Published on January 22, 2013
President & CEO of US Press Kent Buescher talks about how the printing industry is shrinking and what printers need to do to survive the shakeout, including 1:1 marketing, mobile, and other technologies.
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The Benefits of Integrating with a Customer's Technology
Published: July 24, 2014
Print Software Section Editor Jennifer Matt talks about why you would want to integrate with a customer's technology. A key to building customer loyalty is to decrease their burden to do business with you.