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Gary Marron on the HP/Hiflex Combination One Year Out

Published on April 9, 2013

Gary Marron, Sales and Marketing Manager at HP Hiflex, talks to Cary Sherburne about what it's like being a part of HP and how the Hiflex products fit with the rest of the HP line up.

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com, and I'm here with Gary Marron, who is the Sales and Marketing Manager at HP's Hiflex division. 

Gary Marron:  You got it.

Cary Sherburne:  A lot of H's.  So, you guys actually it's been about a year now since the announcement about the intent to purchase and you've been on board since March officially, right?  And so what's it like being part of HP?  A little different for you.

Gary Marron:  Well, HP has 320,000 employees.  It's a large, large company and High Flex being about 100 employees, a global company as is Hewlett Packard.  It's wonderful.  They've greeted us with tremendous enthusiasm and welcomed us in to the group, and we're just thrilled to be a part of such a great American company.

Cary Sherburne:  That's great.  That's great.  And so a lot more resources behind you now.

Gary Marron:  Tremendous resources, you nailed it.  And to focus on our software, to make our customers more integrated and automated.  In our portfolio we have, Cary, an infrastructure system that helps printers become more automated and integrated, and it's really the key to helping to strengthen the HP portfolio with our solutions.  So we're really, really excited to be that glue that keeps everything – or glues everything together for our customers, our mutual customers.

Cary Sherburne:  So you've got Scitex with the wide format products and then you've got indigo – we all know with the indigo with the presses, digital presses.  And so High Flex sort of fits in the middle there with the MIS and web-to-print cloud-based solutions.  So tell us a little bit about what – how the customer reaction has been to the…

Gary Marron:  Tremendous and overwhelming enthusiasm from the indigo and the Scitex customers in that they think of their products, the customers of Scitex and indigo is the best of class and they're looking for workflow solutions to make their companies more automated to reduce administrative cost, to get jobs through to break through that bottleneck that they're dealing with every day in their daily businesses.  So they can become more profitable.  So the enthusiasm has been tremendous both from within the company, from within the two divisions, which are indigo and Scitex and now the HP High Flex division is distinct division.  So we have the three divisions now working very closely together and the customers are just thrilled, they're eager, they're at the show asking all the right questions for what our strengths are that we can really help them with.

Cary Sherburne:  And there's always this sort of discussion I think maybe in the industry we're a little bit behind the concept with the rest of the world but there's always a sort of conversation about cloud-based computing and is it secure, is it safe.  I mean, how are people responding to that?

Gary Marron:  And cloud-based computing is something like anything else that's new, you need to educate those folks out there that are printers it isn't their core competency and infrastructure.  And it's actually pretty simple.  If you want to have the solution be anywhere at any time, that's really what the goal is of cloud computing.  The security it's become epso facto standard for companies like Amazon and so it's really a non-issue but you still have the option to do install it in your company but the cloud is out in the cloud.  That concept is hard to grasp for folks but we try to educate and make sure they're comfortable, and then they can make the choice whichever they want to go.

Cary Sherburne: You know, and I think it's part of it is, you know, they want the physical control but what they really need to understand is that the people that are managing those cloud facilities that's what they do.  So they typically are much more secure than an internal operation would be, especially in a small to mid-size operation.

Gary Marron:  That's – you nailed it.  That's exactly correct.

Cary Sherburne:  So that's great.  Well, we're happy to see you in the HP family and we'll continue to look for more news of the High Flex division.

Gary Marron:  Thank you very much, Cary.  Thanks for your time today.

Cary Sherburne:  Thank you.

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By Steven Schnoll on Apr 09, 2013

Nice video Gary and Cary


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