Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     NEW PODCAST: Conversations on Print

Mike Rottenborn of Hybrid Software Shares a Web-to-Print Case Study

Published on February 26, 2013

Mike Rottenborn, President and CEO of Hybrid Software talks to Eric Vessels about a web-to-print cases study involving a customer who sells folding cartons from a web site.

Eric Vessels: Hi, it’s Eric Vessels with WhatTheyThink and I’m here with Mike Rottenborn who is President and CEO of Hybrid Software. Thanks for joining us, Mike.

Mike Rottenborn: Thanks, Eric.

Eric Vessels: So I understand that you have some interesting case studies relative to workflow automation and web-to-print, going from a web portal all the way through the printing process and how some of your customers are transforming their business and making their businesses more efficient with that.

Mike Rottenborn: Absolutely.

Eric Vessels: Tell me a little bit about that.

Mike Rottenborn: Okay, sure. First off, we all know that the growth of web-to-print has been tremendous over the last several years in all areas. Not just in commercial printing but in wide format, in packaging, labels and even in folding cartons as well. So as the number of orders has increased, the ability to handle those in an automated fashion has become more and more important.

Eric Vessels: An increasing number of orders but also sometimes smaller run lengths.

Mike Rottenborn: Smaller run lengths meaning that there’s less time to absorb the administrative overhead…

Eric Vessels: That’s right.

Mike Rottenborn: Of manually entering that order in your MIS system or billing that order. So what we’ve done for several customers – and we can take a case study. Let’s use a packaging customer.

Eric Vessels: Okay.

Mike Rottenborn: This is a customer that actually sells folding cartons to the public from a website. So these are predefined templates.

Eric Vessels: Okay.

Mike Rottenborn: Of certain sizes of boxes that can be customized online by their customers. Can be previewed online in 3D so that they’re actually able to see the graphics and make sure that the graphics are oriented correctly on the panels of the package.

Eric Vessels: Sure, and in packaging 3D is…

Mike Rottenborn: 3D is critical.

Eric Vessels: An important component.

Mike Rottenborn: Yeah, you wouldn’t want to print a bunch of boxes with the name upside down.

Eric Vessels: Right, right.

Mike Rottenborn: And that’s easy to do in a folding carton environment. So the customer actually designs and approves their boxes and then Hybrid’s Pipeline software pulls that order in through the workflow system all the way through to imposed nested plates that are then output on their press. So they’re able to print short runs of folding cartons much more economically than you could have done in the past.

Eric Vessels: And even some wide format customers – we talked about…

Mike Rottenborn: Absolutely.

Eric Vessels: Are doing the same kind of thing.

Mike Rottenborn: Hybrid has some very high volume wide format customers where we’ll even ingest a full days orders from, let’s say, a major supplier and send those orders through both to the MIS and to the workflow, again using Pipeline. So the orders are created in the MIS system and then sent through to the output device in JDF format.

Eric Vessels: Nice.

Mike Rottenborn: Thanks.

Eric Vessels: Well, thanks for taking the time to tell us a little bit about that. We appreciate it.

Mike Rottenborn: You’re very welcome. Thanks.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: HD Flexo Wins Awards, Customer Approval, for ProAmpac

HD Flexo Wins Awards, Customer Approval, for ProAmpac

Published: June 26, 2017

Joe Lydic, Art Director at packaging converter ProAmpac, talks about how Esko HD Flexo has benefited the company in its analog to digital platemaking transformation. Its first commercial job earned the company a Print & Packaging award. ProAmpac was the first printer in the Western Hemisphere to be HD Flexo certified. He also talks about how Esko workflow helps the company be more efficient.

 

Video preview: Romano Review of Books:

Romano Review of Books: "Brand Luther"

Published: June 23, 2017

Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.

 

Video preview: Who is Running Your Business? People or Software

Who is Running Your Business? People or Software

Published: June 22, 2017

Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.

 

Video preview: Prepress Opportunities for Digital Print for Packaging

Prepress Opportunities for Digital Print for Packaging

Published: June 20, 2017

Marketing Director Mike Medina of Phototype discusses some of the new directions that packaging prepress companies can take as digital production starts to take hold of the industry.

 

Video preview: O'Neil Printing: Staying at the Top of its Game with Investments in Digital Printing and Wide Format

O'Neil Printing: Staying at the Top of its Game with Investments in Digital Printing and Wide Format

Published: June 20, 2017

Anthony Narducci, President of O'Neil Printing in Phoenix, explains that the company has been operating in Downtown Phoenix for more than a century. But being a century-old company certainly doesn't mean they are old and stodgy! Narducci talks about its recent digital and wide format acquisitions and how they help O'Neil stay at the top of its game.

 

Video preview: Automation in Sign & Display Graphics Business at PSP Retail

Automation in Sign & Display Graphics Business at PSP Retail

Published: June 19, 2017

Ronald A. Whitfield, Automation Systems Manager at PSP Retail, a sign & display graphics provider, has taken a 4-person prepress department that was an operational bottleneck to a one-person department that is no longer a bottleneck and processes even more work. Find out how.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved