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Thought Leadership Video Series

Kevin Horey of Xerox on new technologies

Published on December 11, 2012

Kevin Horey, Xerox VP of Production Products, talks to Richard Romano about new technologies recently introduced by Xerox, including the Nuvera line as well as workflow solutions.

Richard Romano: Hi, this is Richard Romano, Senior Analyst for WhatTheyThink.com and we're talking with Kevin Horey, who is VP of Production Solutions for Xerox. Thank you for joining us.

Kevin Horey: My pleasure to be here, Richard.

Richard Romano: Now tell us about some of the new technologies that Xerox has introduced in the last of months.

Kevin Horey: Well, we're real excited to be here with you this morning and what I'd like to talk about first is a new black and white device in the Nuvera family. Actually it's two devices. The Nuvera 157 and the 314. So a lot of people would say, "Why would you invest in black and white?" Well it's still a very large market in the industry and the Nuvera product family has lots and lots of great attributes in terms of speed and image quality and substrate flexibility. But probably the biggest news with this Nuvera, which is the 12th in the family, is that we're introducing a new production stacker. Well what does that mean? Well, it means that we are now able to do a low  run with a single stacker and have a stacking architecture that is very, very similar to our DocuPrint and DocuTech, which is one of the things our customers have been asking us for for a few years now on the Nuvera product family. So we're real excited about what's coming with the Nuvera product family and that is available today. We're also, of course, have the iGen 150 and the integrated plus finishing solution which we introduced at Drupa, but we're showing it North America here for the very first time. It's a great solution. It's part of the iGen portfolio of products. So the iGen 4 continues to be a great product for us with the matte dry ink that we introduced, and the iGen 150 brings another layer of productivity and this new finishing solution that we have really enhances our customers that are doing booklets and are able to take this asset and utilize it with output from other engines in the shop. So it's a great story; it's been very, very popular with our customers and the interest level of it is really great. It's not always about the engines, though; we're talking about workflow and automation and one of the things that we really are stressing is our workflow solutions and our workflow not only our own Xerox FreeFlow but our business partners. So we're really talking about how automation equals productivity and certainly in the digital print world it's really all about productivity and doing literally hundreds of jobs a day, not just ten jobs a day or the traditional offset model. So with our workflow offerings, whether it's processed manager or a new FreeFlow fleet navigator, which allows for jobs to be actually passed throughout different devices in the shop, not only Xerox devices but other vendors devices. We're helping customers automate and helping them become more productive with our workflow and software solutions as long – as well as with our equipment hardware. So we're, you know, real excited about what's new and where we're going, and of course with our focus in the graphic communications space, with the organization led by Jeff Jacobson, we are really laser-like focused on the graphic communication industry and to drive our solutions there. And so it's been good.

Richard Romano: Great. So what have you been seeing as some of the top emerging applications, both for the Nuvera in the black and white space, and also for the new 150?

Kevin Horey: So, with Nuvera, books and manuals is really – and that is the opportunity in the black and white space. As we know, a lot of the black and white transactional documents have gone to color, but in black and white it's really about books and manuals and at 314 images per minute with the tandem solution that's a great device to print books on different substrates with really great quality. So that's really the primary one. And of course, in digital color, the 150, you know, the graphic arts, the brochures, the direct mail pieces, those high value and of course photo books and the photo products, if you will, calendars, things like that, great solution for those really high value, high profit margin applications that our printers like to do.

Richard Romano: Great. Well sounds like some really good stuff. Thank you very much for joining us.

Kevin Horey: Thank you, Richard.

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