Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA Expo     Graph Expo     European Coverage     Production Inkjet Analysis     Printing Industry Conditions Report

Fabian Prudhomme of Enfocus on Switch

Published on December 14, 2012

Enfocus VP Fabian Prudhomme talks to Cary Sherburne about their Switch solution and gives examples of workflow tasks that can be automated using the tool.

Cary Sherbrune: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m here with Fabian Prudhomme who is the Vice President at Enfocus. Welcome.

Fabian Prudhomme: Hi, Cary. Thank you.

Cary Sherbrune: So Enfocus obviously is very well known for its PitStop family of products. You’re kind of the default de facto standard in preflighting and so – but as you know, I’ve also been very interested in your Switch product for quite a long time. First of all, why don’t you just share with some of our viewers basically on a high level what Switch is all about.

Fabian Prudhomme: Well, Cary, quite simply put Switch at a basic level is an automation solution or an automation tool. It takes manual tasks which are typically done repetitively within commercial printers and publishers and we automate those tasks. We speed up time to market for our customers. We take error out of the process and we really try to address the major pain points that our commercial printers are experiencing today.

Cary Sherbrune: So can you give me an example of a repetitive task that you might – that, you know, your users might be automating doing this using Switch.

Fabian Prudhomme: Well, for instance what Switch can do – Switch will scan email accounts, ftp servers, hot folders and look for pdf files. Whenever a pdf file is dropped in there by a customer Switch will take it, will put it through a workflow, will preflight it and will send it on to another ftp server - a proofing device, a printer and along the way doing a number of operations with that file that are typically done manually. Well, Switch can automate all those tasks.

Cary Sherbrune: So a high priced prepress person might have been doing that just going out and looking or getting an email notification, downloading the pdf, running it through PitStop, doing whatever else needs to be – renaming the file, putting it here, putting it there.

Fabian Prudhomme: Right.
Cary Sherbrune: So now you’ve eliminated the need for that person to be…

Fabian Prudhomme: And what’s more important, every time a human touches something you have the risk that something goes wrong or that an error slips into the process. With Switch you eliminate that.

Cary Sherbrune: Now recently you’ve completely repackaged the product line and recently at Drupa in Dusseldorf was when you really probably brought it to the public for the first time. What was the reaction – tell us about the repackaging first and then what was the reaction that you got from customers to that repackaging.

Fabian Prudhomme: Well, as you know in the past we had three flavors of Switch. We had Light, Full and Power Switch. And we’ve decided to offer a modular solution to our customers. And the modular solution consists of a Core Switch Engine with up to eight modules around it.

Cary Sherbrune: Okay.

Fabian Prudhomme: So it’s really a la carte solution that we can sell to our customers. Our idea is that our customers should be able to buy exactly what they need – not too much…

Cary Sherbrune: Not too little.

Fabian Prudhomme: Not too little. And their reaction has been great. So what we see is that our customers are really looking at all the modules, “What do I need today?” Knowing that they can always scale up later and buy additional modules down the road.

Cary Sherbrune: So if they have Power or Full Switch today does that translate to some new thing or does it stay the same?

Fabian Prudhomme: Power Switch would be the Switch Core Engine and a number of modules.

Cary Sherbrune: Okay.

Fabian Prudhomme: Because like every software solution, you buy it and you only typically use a certain percentage of the capacities of that software.

Cary Sherbrune: Okay, so there’s some sort of clear migration path for your existing customers.

Fabian Prudhomme: Absolutely. Absolutely.

Cary Sherbrune: And the last question would be around the pricing strategy. It’s not an expensive product.

Fabian Prudhomme: No.

Cary Sherbrune: Do you get pushback from people. “Well, if I’m only paying this much it must not be very robust.”

Fabian Prudhomme: No, not at all because we have some bigger companies using Switch – comparing Switch to much more expensive systems out there and pricing has not really ever been an issue when selling Switch.

Cary Sherbrune: That’s good.

Fabian Prudhomme: Not on the lower end and not on the higher end.

Cary Sherbrune: It’s funny to talk about it being priced too low. And you’re also not only working within the printing industry but also within enterprise. There’s enterprise applications for this.

Fabian Prudhomme: Correct. We’re looking at other vertical segments where Switch could be pushed and will be pushed as an automation solution. Absolutely.

Cary Sherbrune: That’s great. It’s, you know, I’m glad to see that you’re getting a lot of attention and hopefully we’ll see more people using it in the future.

Fabian Prudhomme: I hope so too.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Around the World with Frank: London Book Sale

Around the World with Frank: London Book Sale

Published: August 26, 2016

Frank always takes the long way to Drupa on a ship that goes around the world. From Israel to China and Antwerp to London, he files reports that we will run over the next few weeks. In this week's episode Frank is at a book sale in London.

 

Video preview: Esko: Helping Brand Owners and Converters Streamline the Packaging Supply Chain

Esko: Helping Brand Owners and Converters Streamline the Packaging Supply Chain

Published: August 25, 2016

Udo Panenka, Esko's President, talks about how the company is working to make the packaging supply chain more efficient, from brand owner to shelf. Esko Software Platform 16 and new platemaking capabilities are among new developments.

 

Video preview: Why Collective Intelligence Makes a Difference

Why Collective Intelligence Makes a Difference

Published: August 24, 2016

The trade association IDEAlliance operates Leading Indicators™, a survey-based summary of metrics, trends, and issues critical to print, mail, fulfillment, and marketing services providers. Printer Warren Werbitt is a regular contributor to and a firm believer in the Leading Indicators database, which he calls essential to making educated decisions about business strategy. He also talks about why he's "thrilled" to see Epicomm and IDEAlliance become one organization.

 

Video preview: New from PCMC: CI Flexography in a Compact Format

New from PCMC: CI Flexography in a Compact Format

Published: August 23, 2016

The Paper Converting Machine Company (PCMC) recently introduced its newest central impression (CI) flexographic packaging press, the Fusion C, in an open-house event at its factory in Green Bay, WI. PCMC’s Rodney J. Pennings talks about what makes the Fusion C unique and discusses the company’s commitment to lean manufacturing.

 

Video preview: Performance POP Sees Market Differentiation in 2D/3D Projects

Performance POP Sees Market Differentiation in 2D/3D Projects

Published: August 23, 2016

Taylor White, CEO of Performance POP in Dallas, recently invested in four HP large format printers to expand its POP business, which he saw as the future of the company. The company sells to retailers and retail brands, producing both 2D and 3D displays. Combined, these offer the company significant market differentiation. Performance POP also produces many hybrid digital/offset projects.

 

Video preview: One Canon: What does it mean?

One Canon: What does it mean?

Published: August 22, 2016

Francis McMahon, Vice President at Canon USA and Senior Vice President at Canon Solutions America, explains the One Canon approach to the market under the leadership of Toyo Kuwamura, moving the company from a product focused organization to a customer focused organization, the next logical step in the integration of the organization following Canon's acquisition of Oce.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved