Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Economics Update Webinar     SGIA Expo     Graph Expo     European Coverage     Production Inkjet Analysis

Thought Leadership Video Series

Jim Chadwick of Wild Apple on the importance of color consistency

Published on November 29, 2012

Jim Chadwick of Wild Apple in Vermont talks to Cary Sherburne about their business of reproducing artwork and the importance of color management and control.

Cary Sherburne: Hi, Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm pleased to be here with Jim Chadwick who is with Wild Apple in Vermont.

Jim Chadwick: Yes, pleased to be here.

Cary Sherburne: It’s probably a little cold up there right now.

Jim Chadwick: Yep, it’s leaf peeper time.

Cary Sherburne: And maple syrup time is coming.

Jim Chadwick: Yes.

Cary Sherburne: Well tell me a little bit about Wild Apple.

Jim Chadwick: Well, Wild Apple is an art publisher and started in the owner’s bathroom in their house and migrated to their barn and eventually we have a full warehouse now.

Cary Sherburne: And so when you talk about reproducing artwork what do you do? I mean, give me an example of some applications that you’re doing.

Jim Chadwick: Well we contract with artists and we have designers in-house as well. And they’ll create digital art or we’ll do high resolution photography. And that’s sort of the core business. We also have a licensing division. As we create digital files creating art we contract the rights for other companies to use the digital files on products.

Cary Sherburne: Okay. And for artists, of course, the printed output, the color quality, the way it looks on the paper, the choice of the stock - all of that is really, really important to them.

Jim Chadwick: Yes, we have very high end color management internally from digital photography to our house-in proofers to our alpha devices, our 29-inch offset press and, of course the MGI DP60 Pro. We find color consistency between all the products pretty good to match.

Cary Sherburne: That’s great. And how do you decide whether it’s going to be offset or digital?

Jim Chadwick: The DP60 allows us to do more test marketing approaches for certain framers. Our customers are framer and so we might do short runs that they’ll do test marketing in a retail outlet like Target or JC Penney, etc.

Cary Sherburne: Michaels maybe?

Jim Chadwick: Yeah. So that product allows us to run 100, 150 of certain quantities. One of the big features of the DP60 was that it does 1236 full bleed. It’s a very popular size press.

Cary Sherburne: Okay. Yeah, that’s a lot bigger than…

Jim Chadwick: That was one of the key reasons we purchased that machine.

Cary Sherburne: Now I understand that you also do self-maintenance on that machine.

Jim Chadwick: Yes, our operator is pretty good at that sort of thing and has been in the business a long time and does very well with that.

Cary Sherburne: Hopefully you don’t have to do it too often, right?

Jim Chadwick: No, I mean, we haven’t seen a technician for months on that machine.

Cary Sherburne: Oh my gosh, that’s great.

Jim Chadwick: Yes. We’ve been very lucky with it.

Cary Sherburne: And so where do you see this going? I mean, do you see more and more people bringing you digital art or are you seeing more photography or how is that changing?

Jim Chadwick: More and more it’s becoming, for us, it’s being more generated internally. When we hire an artist we pay royalties so anything we do internally, of course, we could make more money off that.

Cary Sherburne: Sure, of course. And so what kind of paper stocks are you using? Are there any limitations? You know, because sometimes between digital and offset you’ve got different limitations. Do you see limitations on that?

Jim Chadwick: No, we use an 80 lb. dull cover. Basically we’re doing very high end posters, single sided, four color. And we use the same substrate for the digital device as well as on our press. It’s the same paper.

Cary Sherburne: That’s great. It sounds like a really, really fun business.

Jim Chadwick: Yes. It’s very fun there.

Cary Sherburne: And a great place to live, Vermont.

Jim Chadwick: Right.

Cary Sherburne: Terrific. Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Joel Quadracci on Transformation at Quad/Graphics

Joel Quadracci on Transformation at Quad/Graphics

Published: September 26, 2016

Cary Sherburne talks to Joel Quadracci CEO of Quad/Graphics about the transformation that has occurred at Quad in its 45 years in business. Recently the company has rolled out a multi-channel platform that is brings cutting edge marketing technology to its customers.

 

Video preview: Brad Flagge of Push Solutions Talks About  Recent Offset Investments

Brad Flagge of Push Solutions Talks About Recent Offset Investments

Published: September 22, 2016

Frank Romano talks to Brad Flagge President and CEO of New Berlin, WI based Push Solutions. Push Solutions recently installed a new offset press from RMGT with LED UV. The press allows the to print on both paper and, a new market for them, plastic substrates.

 

Video preview: Ford Bowers on SGIA Expo 2016

Ford Bowers on SGIA Expo 2016

Published: September 21, 2016

On location in Las Vegas, Richard Romano talks to SGIA President and CEO Ford Bowers about this year’s record-setting SGIA Expo.

 

Video preview: Ghent Workgroup Chairman David Zwang Provides Update on PDF Specifications for Packaging

Ghent Workgroup Chairman David Zwang Provides Update on PDF Specifications for Packaging

Published: September 21, 2016

David Zwang, Chairman of the Ghent Workgroup, talks about the role of PDF in packaging as it moves digital. The organization has developed a specification on its way to becoming an ISO standard that includes not only the file components but a standardized way to communicate embellishments and other aspects of packaging production to enable increased automation.

 

Video preview: A Culture of Innovation at Zazzle

A Culture of Innovation at Zazzle

Published: September 20, 2016

At Zazzle, everything can be personalized. Chief Fulfillment Officer Charles Ohiaeri talks about the variety of products the company produces in its Paper Division using HP Indigo, Latex and DesignJet printers, including custom postage stamps that are validated by the USPS. "We will continue being curious on our own, understanding what customers want, and giving them the best possible experience."

 

Video preview: Hunkeler Innovationdays Coming Soon

Hunkeler Innovationdays Coming Soon

Published: September 18, 2016

Hunkeler President Stefan Hunkeler shares what to expect at Hunkeler Innovationdays scheduled for 20-23 February 2017 in Lucerne, Switzerland. This unique event is not to be missed for anyone looking for an integrated software, printing and finishing solution, since it features multi-vendor production lines per application.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved