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Kodak's Nigel Street on the Graphic User Association

Published on November 2, 2012

Nigel Street, Regional Business manager for Unified Workflow Europe/Africa/Middle East at Kodak talks with Cary Sherburne about the Graphic User Association and their meeting at drupa 2012.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink; and I’m here with Nigel Street, who is the Regional Business Manager for Unified Workflow for Europe, Africa and the Middle East.  That’s a mouthful. 

Nigel Street:  Well thanks for that, well thanks for preservering, Cary, that’s great. 

Cary Sherburne:  And so awhile back we were all in Germany at drupa and it’s a big show, what was it, about 350,000 or more visitors.  I’m sure that some folks from the Graphic Users Association were there. 

Nigel Street:  They surely were, yeah, absolutely.  It was great to have them come and see us on the stand.  It was, in fact, it was quite extraordinary because we have our Graphic User Association meets every year and we have one later on down the year in; it’s going to happen in October for the European arm, at least.  And what we thought it would be great to precede that by using the drupa event and it worked extremely well.  We put on a good program and we got some great activity happening. 

Cary Sherburne:  So you were providing them educational content and then they had time, did you, I mean, did you – were there people that actually came because of that that might not have come to drupa otherwise, or were they already coming, pretty much? 

Nigel Street:    Yeah, I think it’s fair to say that, it’s such an event, isn’t it, drupa. 

Cary Sherburne:  Yeah. 

Nigel Street:  That people are committed to come.  But they liked was the fact that we put on a program, and in fact, we worked with the board.  You know, it wasn’t Kodak saying, hey, you got to, you know. 

Cary Sherburne:  Sure, of course, yeah. 

Nigel Street:    I think that’s really the thing about the Graphic User Association is we’ve got a very committed team here in Europe of customers who get involved and want to participate.  And so you know, they saw it as well as an opportunity, so it wasn’t Kodak saying let’s do it, they saw it as a real opportunity. 

Cary Sherburne:  Yeah, because you’re on the board, correct? 

Nigel Street:  Yes, indeed.  Yeah. 

Cary Sherburne:  Yeah okay. 

Nigel Street:  Absolutely, so…

Cary Sherburne:  And it’s, but it’s basically user-run. 

Nigel Street:  Indeed, yeah.  Exactly.  So we’re more, we try and provide more of a facilitation.  Myself and Thomas Fenner and also Goodwin Alex, we are really there to, as I say, to provide the forum and the opportunity for the team to get together and discuss what it is they want out – from the user association.  And, it works well. 

Cary Sherburne:  Yeah, and then to combine it with something like this because, you know, when you’re having your meeting in October, I’m sure you don’t have a prosper person around, right? 

Nigel Street:  Exactly.  And, of course, I mean, the user association is built over the -- workflows being the real interest. 

Cary Sherburne:  Right. 

Nigel Street:  But with Kodak, portfolio as it is, of course, there’s more and more interest in everything that we’re doing.  And of course, as you say, drupa was that great opportunity to showcase all of the great products, you know, the 10 products that we brought to market and the drupa for show was terrific. 

Cary Sherburne:  That’s great.  Thank you. 

Nigel Street:  Not at all, thank you. 

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