Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Kodak's Nigel Street on the Graphic User Association

Published on November 2, 2012

Nigel Street, Regional Business manager for Unified Workflow Europe/Africa/Middle East at Kodak talks with Cary Sherburne about the Graphic User Association and their meeting at drupa 2012.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink; and I’m here with Nigel Street, who is the Regional Business Manager for Unified Workflow for Europe, Africa and the Middle East.  That’s a mouthful. 

Nigel Street:  Well thanks for that, well thanks for preservering, Cary, that’s great. 

Cary Sherburne:  And so awhile back we were all in Germany at drupa and it’s a big show, what was it, about 350,000 or more visitors.  I’m sure that some folks from the Graphic Users Association were there. 

Nigel Street:  They surely were, yeah, absolutely.  It was great to have them come and see us on the stand.  It was, in fact, it was quite extraordinary because we have our Graphic User Association meets every year and we have one later on down the year in; it’s going to happen in October for the European arm, at least.  And what we thought it would be great to precede that by using the drupa event and it worked extremely well.  We put on a good program and we got some great activity happening. 

Cary Sherburne:  So you were providing them educational content and then they had time, did you, I mean, did you – were there people that actually came because of that that might not have come to drupa otherwise, or were they already coming, pretty much? 

Nigel Street:    Yeah, I think it’s fair to say that, it’s such an event, isn’t it, drupa. 

Cary Sherburne:  Yeah. 

Nigel Street:  That people are committed to come.  But they liked was the fact that we put on a program, and in fact, we worked with the board.  You know, it wasn’t Kodak saying, hey, you got to, you know. 

Cary Sherburne:  Sure, of course, yeah. 

Nigel Street:    I think that’s really the thing about the Graphic User Association is we’ve got a very committed team here in Europe of customers who get involved and want to participate.  And so you know, they saw it as well as an opportunity, so it wasn’t Kodak saying let’s do it, they saw it as a real opportunity. 

Cary Sherburne:  Yeah, because you’re on the board, correct? 

Nigel Street:  Yes, indeed.  Yeah. 

Cary Sherburne:  Yeah okay. 

Nigel Street:  Absolutely, so…

Cary Sherburne:  And it’s, but it’s basically user-run. 

Nigel Street:  Indeed, yeah.  Exactly.  So we’re more, we try and provide more of a facilitation.  Myself and Thomas Fenner and also Goodwin Alex, we are really there to, as I say, to provide the forum and the opportunity for the team to get together and discuss what it is they want out – from the user association.  And, it works well. 

Cary Sherburne:  Yeah, and then to combine it with something like this because, you know, when you’re having your meeting in October, I’m sure you don’t have a prosper person around, right? 

Nigel Street:  Exactly.  And, of course, I mean, the user association is built over the -- workflows being the real interest. 

Cary Sherburne:  Right. 

Nigel Street:  But with Kodak, portfolio as it is, of course, there’s more and more interest in everything that we’re doing.  And of course, as you say, drupa was that great opportunity to showcase all of the great products, you know, the 10 products that we brought to market and the drupa for show was terrific. 

Cary Sherburne:  That’s great.  Thank you. 

Nigel Street:  Not at all, thank you. 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved