Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Graph Expo Coverage     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Thought Leadership Video Series

Ariva's Mark Ushpol on the new brand, partnerships, and

Published on October 18, 2012

Cary Sherburne talks to President of Ariva Mark Ushpol about the newly branded company and their recent partnership with MGX. Be sure to catch Cary's interview with MGX President & CEO Doug Watson

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor with WhatTheyThink.com. And I’m here with Mark Ushpol, who is President of Ariva.

Mark Ushpol: Hi.

Cary Sherburne: How you doing?

Mark Ushpol: Good. And you?

Cary Sherburne: Great. So first of all, tell us a little bit about Ariva. ‘Cause it’s kind of a new brand name relatively speaking. Right?

Mark Ushpol: Right. Ariva rebranded beginning of last year. We were a mix of different brands in the company and felt that we should have one unified brand that the whole business could unite around. And with that brand and our byline Paper to Pixels, we’re trying to say that it’s about future technologies. The way forward to pixels. Where new technology’s going, that’s where we have to be. So that’s why we did the rebranding.

Cary Sherburne: That’s great. And I understand that you recently announced a pretty important partnership with MGX. Maybe you could tell us a little bit about that.

Mark Ushpol: Yes, quite a unique event to sign that partnership with MGX. I think MGX, one of the leading companies in terms of digital print substrates and specialized coatings. Ariva for a long time has been focused on providing our customers with cutting edge solutions in digital. Trying to build a full range to cover HP Indigo, IE Turner and Inkjet. This partnership with MGX gives us access to its special substrates. The ability to do special coatings. And their unique brands Masterpiece Revolution and Masterpiece Premium lines.

So that gives our customers a very, very wide range of products. Probably the industry leading widest range. In terms of meeting all those requirements. So I think our customers by virtue of that will be able to get very creative around what they can do with digital print. Which is exciting for them. It gives them potential for growth and good profit.

Cary Sherburne: That’s great. And you know, they’re always looking for new and innovative substrates and obviously the ability to print appropriately with the coatings. The coatings are really important, especially if you get into the, you know, some of the liquid toners or Inkjets and that kind of thing. Right?

Mark Ushpol: I think that’s what it is today. It’s obviously the specialized Indigo coatings that everyone knows about. But I think depending on what application a customer might be looking for, whether it’s something that has to be outdoor. Whether it’s something that has to go into a special application. You have that opportunity to offer them out of the wide Ariva range of products in the digital arena, everything they could possibly want.

Cary Sherburne: That’s great. Well, congratulations of the partnership.

Mark Ushpol: Thank you. We’re very pleased. It’s been great working with Doug Watson and the team at MGX. And we’re very pleased going forward. It’s a great partnership and good things to come.

Cary Sherburne: Good. We’ll look for all the great news coming out of there.

Mark Ushpol: Thank you.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Talks Fonts with Facebook, Kindle, and Einstein

Frank Talks Fonts with Facebook, Kindle, and Einstein

Published: August 28, 2015

Frank talks about the new Facebook logo, the new font for Kindle readers, and a font of Einstein’s handwriting that allows you to write like a genius. Thinking like a genius is something different.

 

Video preview: CSAA Insurance Group Uses Production Inkjet to Bring Color to Customer Communications

CSAA Insurance Group Uses Production Inkjet to Bring Color to Customer Communications

Published: August 27, 2015

The print production team at CSAA Insurance Group talk about adopting production inkjet to produce customer communications. With Océ ColorStream technology CSSA is able to cost affectively integrate personalized print within its multi-channel marketing and customer communication programs.

 

Video preview: Changing Customer Needs Drive Production Changes In Weber's Label Manufacturing Business

Changing Customer Needs Drive Production Changes In Weber's Label Manufacturing Business

Published: August 25, 2015

Todd Peterson, Prime Label Production Manager at Chicago-based Weber, shares his thoughts with Senior Editor Cary Sherburne about the role of HP Indigo digital printing in a flexo label manufacturing business.

 

Video preview: Hal Hinderliter Talks Must See 'Ems for Graph Expo 2015

Hal Hinderliter Talks Must See 'Ems for Graph Expo 2015

Published: August 24, 2015

In an exclusive online interview, Cary Sherburne talks to Hal Hinderliter, who discusses the Must See 'Em program for Graph Expo 2015.

 

Video preview: Frank Finds a Bible That Fits on the Head of a Pin

Frank Finds a Bible That Fits on the Head of a Pin

Published: August 21, 2015

Frank finds a Bible that fits on the head of a pin. And still has room for angels. He also found recent commentary on the 1632 Wicked Bible that left the word “not” out of one of the commandments.

 

Video preview: The Sustainability Of Print

The Sustainability Of Print

Published: August 19, 2015

Kodak's Brad Kruchten explains why print should be considered as more sustainable than electronic communications.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved