Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   Hunkeler Innovationdays     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Thought Leadership Video Series

Ariva's Mark Ushpol on the new brand, partnerships, and

Published on October 18, 2012

Cary Sherburne talks to President of Ariva Mark Ushpol about the newly branded company and their recent partnership with MGX. Be sure to catch Cary's interview with MGX President & CEO Doug Watson

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor with WhatTheyThink.com. And I’m here with Mark Ushpol, who is President of Ariva.

Mark Ushpol: Hi.

Cary Sherburne: How you doing?

Mark Ushpol: Good. And you?

Cary Sherburne: Great. So first of all, tell us a little bit about Ariva. ‘Cause it’s kind of a new brand name relatively speaking. Right?

Mark Ushpol: Right. Ariva rebranded beginning of last year. We were a mix of different brands in the company and felt that we should have one unified brand that the whole business could unite around. And with that brand and our byline Paper to Pixels, we’re trying to say that it’s about future technologies. The way forward to pixels. Where new technology’s going, that’s where we have to be. So that’s why we did the rebranding.

Cary Sherburne: That’s great. And I understand that you recently announced a pretty important partnership with MGX. Maybe you could tell us a little bit about that.

Mark Ushpol: Yes, quite a unique event to sign that partnership with MGX. I think MGX, one of the leading companies in terms of digital print substrates and specialized coatings. Ariva for a long time has been focused on providing our customers with cutting edge solutions in digital. Trying to build a full range to cover HP Indigo, IE Turner and Inkjet. This partnership with MGX gives us access to its special substrates. The ability to do special coatings. And their unique brands Masterpiece Revolution and Masterpiece Premium lines.

So that gives our customers a very, very wide range of products. Probably the industry leading widest range. In terms of meeting all those requirements. So I think our customers by virtue of that will be able to get very creative around what they can do with digital print. Which is exciting for them. It gives them potential for growth and good profit.

Cary Sherburne: That’s great. And you know, they’re always looking for new and innovative substrates and obviously the ability to print appropriately with the coatings. The coatings are really important, especially if you get into the, you know, some of the liquid toners or Inkjets and that kind of thing. Right?

Mark Ushpol: I think that’s what it is today. It’s obviously the specialized Indigo coatings that everyone knows about. But I think depending on what application a customer might be looking for, whether it’s something that has to be outdoor. Whether it’s something that has to go into a special application. You have that opportunity to offer them out of the wide Ariva range of products in the digital arena, everything they could possibly want.

Cary Sherburne: That’s great. Well, congratulations of the partnership.

Mark Ushpol: Thank you. We’re very pleased. It’s been great working with Doug Watson and the team at MGX. And we’re very pleased going forward. It’s a great partnership and good things to come.

Cary Sherburne: Good. We’ll look for all the great news coming out of there.

Mark Ushpol: Thank you.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: HP's Aurelio Maruggi Talks about Jetcomm, the inkJetcommUnity

HP's Aurelio Maruggi Talks about Jetcomm, the inkJetcommUnity

Published: February 26, 2015

Senior Editor Cary Sherburne speaks with HP's Vice President and General Manager High Speed Production Solutions, Aurelio Maruggi about the upcoming Jetcomm conference scheduled for March 4-5, 2015, in Washington D.C., the first-ever user group devoted to the production inkjet community.

 

Video preview: Joe Maloy of Polaris Direct Speaks with Cary Sherburne about Business Transformation

Joe Maloy of Polaris Direct Speaks with Cary Sherburne about Business Transformation

Published: February 25, 2015

Polaris Direct is moving to a white-paper-in strategy for its direct mail business, adding an inkjet line to lift the business from a commodity model to a value-added model that will take the business to the next level. President & COO Joe Maloy talks about this transformation "taking the handcuffs off the marketers," giving them more flexibility in delivering timely, relevant communications.

 

Video preview: David Zwang Talks About the Next Wave of Inkjet Innovation

David Zwang Talks About the Next Wave of Inkjet Innovation

Published: February 24, 2015

Editor Cary Sherburne catches up with WhatTheyThink contributor David Zwang at Hunkeler Innovationdays in Lucerne, Switzerland, to get his insight on the new solutions being shown at the show and the importance of this event for the future of inkjet.

 

Video preview: Stefan Hunkeler Shares Hunkeler Innovationdays Thoughts

Stefan Hunkeler Shares Hunkeler Innovationdays Thoughts

Published: February 23, 2015

The 11th edition of Hunkeler Innovationdays begins today. Stefan Hunkeler, owner and CEO of Hunkeler, talks with Senior Editor Cary Sherburne about what the nearly 5,500 visitors to this unique event can expect, including innovative new solutions from Hunkeler itself.

 

Video preview: Frank spends a few minutes with designer Lance Hidy.

Frank spends a few minutes with designer Lance Hidy.

Published: February 20, 2015

Frank interviews renowned graphic designer Lance Hidy at the Museum of Printing, who was one of the first creative artists to apply Photoshop.

 

Video preview: Daniel Houghton, CEO of Lonely Planet and the Future of Publishing

Daniel Houghton, CEO of Lonely Planet and the Future of Publishing

Published: February 19, 2015

Senior Editor Cary Sherburne speaks with Daniel Houghton, CEO of Lonely Planet, about how print fits into the publishing mix for the company. This includes a bundling strategy for print and digital, interactive ebooks, using QR codes, future trends and more.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved