MGX President & CEO Doug Watson" />

Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

Thought Leadership Video Series

Ariva's Mark Ushpol on the new brand, partnerships, and

Published on October 18, 2012

Cary Sherburne talks to President of Ariva Mark Ushpol about the newly branded company and their recent partnership with MGX. Be sure to catch Cary's interview with MGX President & CEO Doug Watson

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor with WhatTheyThink.com. And I’m here with Mark Ushpol, who is President of Ariva.

Mark Ushpol: Hi.

Cary Sherburne: How you doing?

Mark Ushpol: Good. And you?

Cary Sherburne: Great. So first of all, tell us a little bit about Ariva. ‘Cause it’s kind of a new brand name relatively speaking. Right?

Mark Ushpol: Right. Ariva rebranded beginning of last year. We were a mix of different brands in the company and felt that we should have one unified brand that the whole business could unite around. And with that brand and our byline Paper to Pixels, we’re trying to say that it’s about future technologies. The way forward to pixels. Where new technology’s going, that’s where we have to be. So that’s why we did the rebranding.

Cary Sherburne: That’s great. And I understand that you recently announced a pretty important partnership with MGX. Maybe you could tell us a little bit about that.

Mark Ushpol: Yes, quite a unique event to sign that partnership with MGX. I think MGX, one of the leading companies in terms of digital print substrates and specialized coatings. Ariva for a long time has been focused on providing our customers with cutting edge solutions in digital. Trying to build a full range to cover HP Indigo, IE Turner and Inkjet. This partnership with MGX gives us access to its special substrates. The ability to do special coatings. And their unique brands Masterpiece Revolution and Masterpiece Premium lines.

So that gives our customers a very, very wide range of products. Probably the industry leading widest range. In terms of meeting all those requirements. So I think our customers by virtue of that will be able to get very creative around what they can do with digital print. Which is exciting for them. It gives them potential for growth and good profit.

Cary Sherburne: That’s great. And you know, they’re always looking for new and innovative substrates and obviously the ability to print appropriately with the coatings. The coatings are really important, especially if you get into the, you know, some of the liquid toners or Inkjets and that kind of thing. Right?

Mark Ushpol: I think that’s what it is today. It’s obviously the specialized Indigo coatings that everyone knows about. But I think depending on what application a customer might be looking for, whether it’s something that has to be outdoor. Whether it’s something that has to go into a special application. You have that opportunity to offer them out of the wide Ariva range of products in the digital arena, everything they could possibly want.

Cary Sherburne: That’s great. Well, congratulations of the partnership.

Mark Ushpol: Thank you. We’re very pleased. It’s been great working with Doug Watson and the team at MGX. And we’re very pleased going forward. It’s a great partnership and good things to come.

Cary Sherburne: Good. We’ll look for all the great news coming out of there.

Mark Ushpol: Thank you.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank:  Election ballots, Martha Stewart, and letterpress printing

Frank: Election ballots, Martha Stewart, and letterpress printing

Published: February 12, 2016

Frank found two unrelated items that piqued his interest. One was pre-marked election ballots and the other was not. Find out how Martha Stewart and letterpress printing are related.

 

Video preview: Documobi: Making Print Interactive

Documobi: Making Print Interactive

Published: February 11, 2016

Peter Lancaster, CEO of documobi, talks about being the "new kid on the block" making all printing interactive, working with the entire supply chain. The solution enables more revenue opportunities for printers and more relevant and engaging communications for marketers.

 

Video preview: High Tech Commercial Printer Earth Color Continues Aggressive Technology Deployment Strategy

High Tech Commercial Printer Earth Color Continues Aggressive Technology Deployment Strategy

Published: February 10, 2016

Cheryl Kahanec, EVP at Earth Color, a high-tech commercial printing company, talks with Senior Editor Cary Sherburne about some if its more recent technology investments, including distribute/print/mail to save time and money while aligning in-home dates. Cheryl will head to drupa to investigate future investments in production inkjet and more.

 

Video preview: Single-Pass Printing with Len Lauer, CEO of Memjet

Single-Pass Printing with Len Lauer, CEO of Memjet

Published: February 9, 2016

Richard Romano talks with Len Lauer, Chairman and CEO of Memjet, on the advantages of single-pass printing, as well as the variety of Memjet-based single-pass devices on the market.

 

Video preview: What to Expect at drupa 2016. Pack your bags!

What to Expect at drupa 2016. Pack your bags!

Published: February 8, 2016

KBA CEO and President of drupa Claus Bolza-Schunemann, shares how drupa 2016 is repositioning itself to address emerging market realities. More than 1500 exhibitors will be showing solutions and technologies across six different segments under the tagline Touch the Future. Start planning now!

 

Video preview: What Happens if Amazon Dies

What Happens if Amazon Dies

Published: February 4, 2016

Frank opines on what happens if amazon.com dies? Think of all the data that it has stored and its long tentacles that extend into every nook and cranny of cyberspace—and our lives.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved