Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     NEW PODCAST: Conversations on Print

Logotech President Leslie Gurland talks about digital opportunities for the hybrid print market

Published on September 11, 2012

Cary Sherburne interviews Leslie Gurland, President of Logotech, about operating a hybrid labels and packing shop and the advantages digital has to offer.

Interviewer: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Leslie Gurland, who is President of Logotech. Welcome.

Leslie Gurland: Thank you.

Interviewer: So you’re operating a business that’s got a hybrid platform, right, flexo and digital . . .

Leslie Gurland: And letterpress.

Interviewer: … and letterpress. And so, maybe you can talk a little bit about how you are seeing the opportunities provided by digital kind of driving change in the labels and packaging industry.

Leslie Gurland: So from our perspective, we started as a letterpress house, moved into flex and then realized the way to the future and the whole printing landscape is moving towards digital. And we believe that you need a combination of, you know, long-term flexo and, ideally mostly flexo. Our customer’s needs are changing, the turnaround they demand is quicker, the runs are getting smaller and smaller. And the creativity that digital can offer you in terms of both product development and in terms of the final product will out beat anything else in the market.

Interviewer: And what is the impact on time to market?

Leslie Gurland: We’re able, first of all, we save a lot of time in the design and the development process because we’re able to do comps very quickly and you’re not setting up a press. We’re able to send samples out to customers and you don’t have to have as many press proofs. So it saves time and money and it saves you time and money. And in addition, it allows you to give them a lot more options so that when you’re finally on the press you’re really running and getting the product done. So you can save on all ends, plus you’re also saving, in my opinion, you’re saving the designers from the customer’s end a lot of time on their side, which in the end results for money for them.

Interviewer: The other thing is, if you think about the other traditional flexo process, you know, so you might keep the plates around to rerun the labels, but this – with digital, you have the opportunity to change the labels every run, if they want.

Leslie Gurland: Right. And that, especially with customers that are changing ingredients, it’s a dramatic help for them. It’s saving them a lot of money and also time and it’s just a click of a button and everything’s done and then you move on. And for companies, especially startups with a lot of SKU’s, we see the need for digital. It’s a completely different ballgame with digital.

Interviewer: And if people want to find you online, they would find you at.

Leslie Gurland: HYPERLINK "http://www.logotech-inc.com" www.logotech-inc.com.

Interviewer: So tech is T-E-C-H, right?

Leslie Gurland: Yes.

Interviewer: Logotech-inc.com.

Leslie Gurland: Yes.

Interviewer: Thank you very much.

Leslie Gurland: Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: HD Flexo Wins Awards, Customer Approval, for ProAmpac

HD Flexo Wins Awards, Customer Approval, for ProAmpac

Published: June 26, 2017

Joe Lydic, Art Director at packaging converter ProAmpac, talks about how Esko HD Flexo has benefited the company in its analog to digital platemaking transformation. Its first commercial job earned the company a Print & Packaging award. ProAmpac was the first printer in the Western Hemisphere to be HD Flexo certified. He also talks about how Esko workflow helps the company be more efficient.

 

Video preview: Romano Review of Books:

Romano Review of Books: "Brand Luther"

Published: June 23, 2017

Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.

 

Video preview: Who is Running Your Business? People or Software

Who is Running Your Business? People or Software

Published: June 22, 2017

Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.

 

Video preview: Prepress Opportunities for Digital Print for Packaging

Prepress Opportunities for Digital Print for Packaging

Published: June 20, 2017

Marketing Director Mike Medina of Phototype discusses some of the new directions that packaging prepress companies can take as digital production starts to take hold of the industry.

 

Video preview: O'Neil Printing: Staying at the Top of its Game with Investments in Digital Printing and Wide Format

O'Neil Printing: Staying at the Top of its Game with Investments in Digital Printing and Wide Format

Published: June 20, 2017

Anthony Narducci, President of O'Neil Printing in Phoenix, explains that the company has been operating in Downtown Phoenix for more than a century. But being a century-old company certainly doesn't mean they are old and stodgy! Narducci talks about its recent digital and wide format acquisitions and how they help O'Neil stay at the top of its game.

 

Video preview: Automation in Sign & Display Graphics Business at PSP Retail

Automation in Sign & Display Graphics Business at PSP Retail

Published: June 19, 2017

Ronald A. Whitfield, Automation Systems Manager at PSP Retail, a sign & display graphics provider, has taken a 4-person prepress department that was an operational bottleneck to a one-person department that is no longer a bottleneck and processes even more work. Find out how.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved