Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

GlobalSoft Digital Solutions' Chris Petro on how being digital differentiates

Published on August 24, 2012

Cary Sherburne talks to GlobalSoft Digital Solutions President & CEO Chris Petro and gets an update on their business and how being digital differentiates them in the global marketplace.

Cary Sherburne: Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Chris Petro who is the president and CEO of GlobalSoft Digital Solutions and it is truly global.

Chris Petro: We are truly global and it’s ever expanding.

Cary Sherburne: You know we’ve talked a lot in the past and I’d just like to maybe have you give us an update over the last couple of years of what’s happened with your business and how digital has really—well you’re digital, so, but how that’s really helped you to differentiate yourself globally.

Chris Petro: Well there you go. Thanks. So about three and a half, almost four years now we opened a facility in France to actually it was a different approach for us. It was to service our US based clients that had a desire or a need to distribute marketing materials in the European Union and it was a frontier for them and often a challenge and very disparate and the brand and as you start to look at digital technology’s advancement it was a natural win for our clients to do that, so GlobalSoft International as we call it incorporated in France and we do business in 23 countries in 18 languages now, but all for US based clients, so it’s really a unique proposition as opposed to say knocking on doors or establishing relationships in Europe and that’s ever expanding for us and that was a result of really our clients screaming for that.

Cary Sherburne: And so have you kind of duplicated your production platform here in the New York metro area.

Chris Petro: That’s a great question. So the way we decided to handle it, we have no back office operations in France, so using technology, using some of the interfaces that are out there you know Page Flex and some of the other tools we actually have mirror teams here in the United States, a general manager in EU and a general manager here in the US and this team gets in earlier to compensate a little bit for the time difference, but all of the files are dropped directly into the press for manufacturing. All the inventory levels are managed here in the United States. All of the requirements and the communications are here because the brand owners are here in the United States, so it’s a natural marriage for us and it has opened up some opportunities for our internal staff to take a look at what their future could be like and it’s really interesting for them.

Cary Sherburne: And what do you see going forward in the future?

Chris Petro: So using D-Scoop and some connections that I have there we were about unfortunately right before the tsunami about the launch in the Tokyo area to start to expand to our APJ clients because it’s you know. It’s a natural progression for us. We’re actually distributing for those clients now out of France and we’re running into the same problems you know, border controls, time to market and everything that the European operation gave us an advantage for initially. So the next frontier for GlobalSoft International is to get into AP&J.

Cary Sherburne: That’s great and do you think you’ll do that in the next--? I mean obviously that was a big setback sadly, a tragic setback.

Chris Petro: Yeah, we were pretty close to making a deal two days before it happened, so our goal or our marketing plan for this year calls for a third quarter close in AP&J, so keeping my fingers crossed.

Cary Sherburne: That’s great. Well what a great success story.

Chris Petro: Thank you.

Cary Sherburne: Thank you for sharing that with us.

Chris Petro: Anytime.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Engaging and Hiring Younger Workers Into the Printing Industry

Engaging and Hiring Younger Workers Into the Printing Industry

Published: December 13, 2017

Dr. Joe Webb talks to Gina Danner, CEO of NextPage, about a hiring story that demonstrates key issues with younger workers in our industry. They discuss key issues with how NextPage does outreach for hiring.

 

Video preview: The Advantages of Energy Curing Technologies for Package Printing

The Advantages of Energy Curing Technologies for Package Printing

Published: December 12, 2017

David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.

 

Video preview: How Digital Technologies are Impacting Package Printing with New Embellishment Tools

How Digital Technologies are Impacting Package Printing with New Embellishment Tools

Published: December 11, 2017

Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.

 

Video preview: Frank Flashback:  Marketing4Digital Report on Selling Digital Print to Specific Markets

Frank Flashback: Marketing4Digital Report on Selling Digital Print to Specific Markets

Published: December 8, 2017

Frank found a copy of a report from a decade ago on selling digital print to specific markets. It was called Marketing4Digital and distributed via the Digital Printing Council.

 

Video preview: How Investing in Workflow Can Help Your Bottomline

How Investing in Workflow Can Help Your Bottomline

Published: December 7, 2017

Pat McGrew, Director of Production Workflow Service at Keypoint Intelligence - InfoTrends, talks about how workflow is often underfunded in a printing operation and how proper investment and strategy can increase profits.

 

Video preview: SAi Drives Sign Making Demand Online using sign.com

SAi Drives Sign Making Demand Online using sign.com

Published: December 4, 2017

Dean Durhak, Product Manager at SAi talks about their FlexiSign Software and also sign.com, a consumer facing application that drives sign making demand online and routes jobs directly to the nearest production facility.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved