Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

GlobalSoft Digital Solutions' Chris Petro on how being digital differentiates

Published on August 24, 2012

Cary Sherburne talks to GlobalSoft Digital Solutions President & CEO Chris Petro and gets an update on their business and how being digital differentiates them in the global marketplace.

Cary Sherburne: Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Chris Petro who is the president and CEO of GlobalSoft Digital Solutions and it is truly global.

Chris Petro: We are truly global and it’s ever expanding.

Cary Sherburne: You know we’ve talked a lot in the past and I’d just like to maybe have you give us an update over the last couple of years of what’s happened with your business and how digital has really—well you’re digital, so, but how that’s really helped you to differentiate yourself globally.

Chris Petro: Well there you go. Thanks. So about three and a half, almost four years now we opened a facility in France to actually it was a different approach for us. It was to service our US based clients that had a desire or a need to distribute marketing materials in the European Union and it was a frontier for them and often a challenge and very disparate and the brand and as you start to look at digital technology’s advancement it was a natural win for our clients to do that, so GlobalSoft International as we call it incorporated in France and we do business in 23 countries in 18 languages now, but all for US based clients, so it’s really a unique proposition as opposed to say knocking on doors or establishing relationships in Europe and that’s ever expanding for us and that was a result of really our clients screaming for that.

Cary Sherburne: And so have you kind of duplicated your production platform here in the New York metro area.

Chris Petro: That’s a great question. So the way we decided to handle it, we have no back office operations in France, so using technology, using some of the interfaces that are out there you know Page Flex and some of the other tools we actually have mirror teams here in the United States, a general manager in EU and a general manager here in the US and this team gets in earlier to compensate a little bit for the time difference, but all of the files are dropped directly into the press for manufacturing. All the inventory levels are managed here in the United States. All of the requirements and the communications are here because the brand owners are here in the United States, so it’s a natural marriage for us and it has opened up some opportunities for our internal staff to take a look at what their future could be like and it’s really interesting for them.

Cary Sherburne: And what do you see going forward in the future?

Chris Petro: So using D-Scoop and some connections that I have there we were about unfortunately right before the tsunami about the launch in the Tokyo area to start to expand to our APJ clients because it’s you know. It’s a natural progression for us. We’re actually distributing for those clients now out of France and we’re running into the same problems you know, border controls, time to market and everything that the European operation gave us an advantage for initially. So the next frontier for GlobalSoft International is to get into AP&J.

Cary Sherburne: That’s great and do you think you’ll do that in the next--? I mean obviously that was a big setback sadly, a tragic setback.

Chris Petro: Yeah, we were pretty close to making a deal two days before it happened, so our goal or our marketing plan for this year calls for a third quarter close in AP&J, so keeping my fingers crossed.

Cary Sherburne: That’s great. Well what a great success story.

Chris Petro: Thank you.

Cary Sherburne: Thank you for sharing that with us.

Chris Petro: Anytime.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

Video preview: Take a Tour of the Ricoh Booth at Hunkeler Innovation Days

Take a Tour of the Ricoh Booth at Hunkeler Innovation Days

Published: February 21, 2017

Ricoh's Mike Herold, Eric Staples, Nick Fiore, and John Blyth take us on a tour of the Ricoh booth at Hunkeler Innovation Days. They discuss the VC60000, Pro C9110, and software solutions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved