Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     European Coverage

GlobalSoft Digital Solutions' Chris Petro on how being digital differentiates

Published on August 24, 2012

Cary Sherburne talks to GlobalSoft Digital Solutions President & CEO Chris Petro and gets an update on their business and how being digital differentiates them in the global marketplace.

Cary Sherburne: Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Chris Petro who is the president and CEO of GlobalSoft Digital Solutions and it is truly global.

Chris Petro: We are truly global and it’s ever expanding.

Cary Sherburne: You know we’ve talked a lot in the past and I’d just like to maybe have you give us an update over the last couple of years of what’s happened with your business and how digital has really—well you’re digital, so, but how that’s really helped you to differentiate yourself globally.

Chris Petro: Well there you go. Thanks. So about three and a half, almost four years now we opened a facility in France to actually it was a different approach for us. It was to service our US based clients that had a desire or a need to distribute marketing materials in the European Union and it was a frontier for them and often a challenge and very disparate and the brand and as you start to look at digital technology’s advancement it was a natural win for our clients to do that, so GlobalSoft International as we call it incorporated in France and we do business in 23 countries in 18 languages now, but all for US based clients, so it’s really a unique proposition as opposed to say knocking on doors or establishing relationships in Europe and that’s ever expanding for us and that was a result of really our clients screaming for that.

Cary Sherburne: And so have you kind of duplicated your production platform here in the New York metro area.

Chris Petro: That’s a great question. So the way we decided to handle it, we have no back office operations in France, so using technology, using some of the interfaces that are out there you know Page Flex and some of the other tools we actually have mirror teams here in the United States, a general manager in EU and a general manager here in the US and this team gets in earlier to compensate a little bit for the time difference, but all of the files are dropped directly into the press for manufacturing. All the inventory levels are managed here in the United States. All of the requirements and the communications are here because the brand owners are here in the United States, so it’s a natural marriage for us and it has opened up some opportunities for our internal staff to take a look at what their future could be like and it’s really interesting for them.

Cary Sherburne: And what do you see going forward in the future?

Chris Petro: So using D-Scoop and some connections that I have there we were about unfortunately right before the tsunami about the launch in the Tokyo area to start to expand to our APJ clients because it’s you know. It’s a natural progression for us. We’re actually distributing for those clients now out of France and we’re running into the same problems you know, border controls, time to market and everything that the European operation gave us an advantage for initially. So the next frontier for GlobalSoft International is to get into AP&J.

Cary Sherburne: That’s great and do you think you’ll do that in the next--? I mean obviously that was a big setback sadly, a tragic setback.

Chris Petro: Yeah, we were pretty close to making a deal two days before it happened, so our goal or our marketing plan for this year calls for a third quarter close in AP&J, so keeping my fingers crossed.

Cary Sherburne: That’s great. Well what a great success story.

Chris Petro: Thank you.

Cary Sherburne: Thank you for sharing that with us.

Chris Petro: Anytime.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank: Book Publishers Turn the Page

Frank: Book Publishers Turn the Page

Published: February 23, 2018

Frank opines about offset vs. digital printing for books and variable art for packaging. Book publishers are changing their warehousing and distribution strategies as a result.

 

Video preview: As Far as the Eye Can See: Increasing Color Display Quality

As Far as the Eye Can See: Increasing Color Display Quality

Published: February 23, 2018

Kevin O'Connor, Principal at Make Color Behave, talks about advances by Apple and others are looking ahead to new video standards that will enhance color viewing beyond SRBG which only presents about 35% of the colors the unimpeded human eye can see. The most current Apple screens will support new standards that will capture about 53% of what we can see with our eyes.

 

Video preview: USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail

USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail

Published: February 22, 2018

Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.

 

Video preview: Arna Marketing: “A Technology Company That Happens to Print”

Arna Marketing: “A Technology Company That Happens to Print”

Published: February 21, 2018

New Jersey’s Arna Marketing, “a technology company that happens to print,” builds custom programs for its customers, heavily leveraging variable data and digital printing via Canon Solutions America’s Océ Varioprint and Colostream systems. David Zwang talks to Steven Hegna, President and “Concierge” of Arna Marketing, about the work he currently does for his customers, as well as where he sees his business going.

 

Video preview: Wim Fransen on Handling Disparate Data in Automated Workflow

Wim Fransen on Handling Disparate Data in Automated Workflow

Published: February 20, 2018

David Zwang talks to Wim Fransen, Managing Director, at Enfocus about building lights out automated workflow through job on-boarding, preflight, and its automation mix of software platforms.

 

Video preview: Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Published: February 19, 2018

Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved