Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Don't Miss: Graph Expo Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Thought Leadership Video Series

Chris Lyons highlights the success of Kodak Lighthouse customers

Published on July 24, 2012

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m here with Chris Lyons, who is Director of Communications and Marketing worldwide for Kodak. Welcome.

Chris Lyons: Hello, Cary. Great to be with you as always here at this fantastic Drupa 2012.

Cary Sherburne: And one of the things that you’ve done really well here is feature your customers and you call those lighthouse customers. Tell us a little bit about that.

Chris Lyons: Yeah. So one of the things that we were so excited about with Drupa is the opportunity to celebrate our customers, what we call our lighthouse customers, our biggest customers who are doing the most interesting and dynamic things for their customers. And you’ll notice in a series of videos that are not only on display here at the show but also on our website that these customers are serving key markets that we are involved in on a day-in day-out basis. The packaging market, the publishing market, either for the books or the newspapers or magazine segments or the commercial or transaction markets. And some of the dynamic things that are happening in those markets today are causing our customers to be even more creative and to use more unique technologies to help them differentiate those products in the market and to empower them with even greater return on marketing investment.

Cary Sherburne: And it is really nice that they’re featured here and they get the recognition they deserve but also as a benefit for Kodak and for the visitors to your stand they’re able to talk to real customers who can – they can probably maybe feel better about hearing it from a peer as well as hearing it from you and hopefully it all lines up.

Chris Lyons: Yes, exactly. Well it really is about celebrating print and celebrating our customers and how they are not only engaging print to serve their customers but how the applications that they are creating are so unique, so empowering to the value of print in the marketplace and because of that we wanted to celebrate that with them and you’ll see in the videos that we’ve done with our lighthouse customers that we look at the – and customer utilization of those applications. So you’ll see a customer who’s an aquarium up in the UK and they are a unique aquarium that is very – they’re socially conscious and they’re very environmentally conscious. So in this particular video what they are doing is they’re so excited about our new CTP and Sonora Plate Technology because it’s a process less free technology and they can then produce their brochures that in a real world environment lives the dream of a sustainable printed solution that they can give to the visitors to that particular aquarium. It’s really a fun way, and that’s how each and every one of the videos is set up is to talk about our customers and their customers and how those applications are really celebrating print, utilizing print in a very powerful way.

Cary Sherburne: And so if people want to watch the videos they can go to Kodak.com and is there a special slash something?

Chris Lyons: Well if you go to the Kodak.com Graphics – Kodak.com site you’ll see all the videos in a kind of a panorama view and you can scroll through them and you can look at the various names of the companies and they’re from all over the world. We have customer videos that are from our Asia Pacific region. We have them from our European region. From the Americas, North and South America. And so they can see any one of their customers or their partners or their peers on the website and just click on it. It’s a beautiful video for each of them.

Cary Sherburne: Great, Chris. It’s great talking to you as always and thanks for sharing all this with us.

Chris Lyons: Cary, my pleasure.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What is Happening in Europe with Digital Inkjet?

What is Happening in Europe with Digital Inkjet?

Published: October 20, 2014

Pat McGrew, Go-to-Market Evangelist at HP, joins Cary Sherburne in the WhatTheyThink studio to talk about being honored with the first annual "Girlie Award" by the Girls Who Print peer group at Graph Expo. They also discuss what is happening in Europe with digital inkjet.

 

Video preview: Chris Bondy on the Cross-Media Innovation Center Summit at RIT

Chris Bondy on the Cross-Media Innovation Center Summit at RIT

Published: October 20, 2014

Last week the Cross-Media Innovation Center at RIT hosted a two day summit in Rochester, NY. WhatTheyThink spoke with Chris Bondy who runs the Center on how the Summit provides a platform for the research and analyst community to share the latest research and analysis in cross-media.

 

Video preview: Global Graphics Develops a Harlequin Partner Network to Formalize Community Advances

Global Graphics Develops a Harlequin Partner Network to Formalize Community Advances

Published: October 17, 2014

Marin Bailey, CTO at Global Graphics, talks to Cary Sherburne about the recent announcement of a Harlequin Partner Network to formalize many of the advancements being made by the user community.

 

Video preview: Do Book Covers Still Matter?

Do Book Covers Still Matter?

Published: October 17, 2014

Frank joins us this week with Holly Rollins from RIT as she discusses her thesis on e-books. The question she had was whether book covers were important for e-books as well as physical books. The answer: Yes!

 

Video preview: Martin Bailey of Global Graphics on PDF/VT

Martin Bailey of Global Graphics on PDF/VT

Published: October 16, 2014

Cary interviews Martin Bailey, CTO at Global Graphics, who updates us on their "Do PDF/VT Right" publication as well as where the technology is at and how to use it.

 

Video preview: KBA Makes Big Digital Announcements at Graph Expo 2014

KBA Makes Big Digital Announcements at Graph Expo 2014

Published: October 16, 2014

Cary Interviews Mark Hischar, President & CEO of KBA, talks about some interesting digital additions they announced at Graph Expo. In this segment, they discuss the RotaJET L Series and their collaboration with HP.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved