Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Thought Leadership Video Series

Chris Lyons highlights the success of Kodak Lighthouse customers

Published on July 24, 2012

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m here with Chris Lyons, who is Director of Communications and Marketing worldwide for Kodak. Welcome.

Chris Lyons: Hello, Cary. Great to be with you as always here at this fantastic Drupa 2012.

Cary Sherburne: And one of the things that you’ve done really well here is feature your customers and you call those lighthouse customers. Tell us a little bit about that.

Chris Lyons: Yeah. So one of the things that we were so excited about with Drupa is the opportunity to celebrate our customers, what we call our lighthouse customers, our biggest customers who are doing the most interesting and dynamic things for their customers. And you’ll notice in a series of videos that are not only on display here at the show but also on our website that these customers are serving key markets that we are involved in on a day-in day-out basis. The packaging market, the publishing market, either for the books or the newspapers or magazine segments or the commercial or transaction markets. And some of the dynamic things that are happening in those markets today are causing our customers to be even more creative and to use more unique technologies to help them differentiate those products in the market and to empower them with even greater return on marketing investment.

Cary Sherburne: And it is really nice that they’re featured here and they get the recognition they deserve but also as a benefit for Kodak and for the visitors to your stand they’re able to talk to real customers who can – they can probably maybe feel better about hearing it from a peer as well as hearing it from you and hopefully it all lines up.

Chris Lyons: Yes, exactly. Well it really is about celebrating print and celebrating our customers and how they are not only engaging print to serve their customers but how the applications that they are creating are so unique, so empowering to the value of print in the marketplace and because of that we wanted to celebrate that with them and you’ll see in the videos that we’ve done with our lighthouse customers that we look at the – and customer utilization of those applications. So you’ll see a customer who’s an aquarium up in the UK and they are a unique aquarium that is very – they’re socially conscious and they’re very environmentally conscious. So in this particular video what they are doing is they’re so excited about our new CTP and Sonora Plate Technology because it’s a process less free technology and they can then produce their brochures that in a real world environment lives the dream of a sustainable printed solution that they can give to the visitors to that particular aquarium. It’s really a fun way, and that’s how each and every one of the videos is set up is to talk about our customers and their customers and how those applications are really celebrating print, utilizing print in a very powerful way.

Cary Sherburne: And so if people want to watch the videos they can go to Kodak.com and is there a special slash something?

Chris Lyons: Well if you go to the Kodak.com Graphics – Kodak.com site you’ll see all the videos in a kind of a panorama view and you can scroll through them and you can look at the various names of the companies and they’re from all over the world. We have customer videos that are from our Asia Pacific region. We have them from our European region. From the Americas, North and South America. And so they can see any one of their customers or their partners or their peers on the website and just click on it. It’s a beautiful video for each of them.

Cary Sherburne: Great, Chris. It’s great talking to you as always and thanks for sharing all this with us.

Chris Lyons: Cary, my pleasure.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Published: November 22, 2017

Gavin Jordan-Smith Vice President, Industrial Print and Graphic Communications at Konica Minolta provides an update on Konica Minolta lastest advancements in inkjet head technology and new applications these advancements are enabling in industrial and commercial printing.

 

Video preview: Graphic Arts Alliance Helped Modern Litho Save Money

Graphic Arts Alliance Helped Modern Litho Save Money

Published: November 21, 2017

Darrell Moore, President at Modern Litho, talks about his printing business and how he's saving money through the Graphic Arts Alliance purchasing cooperative.

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved