Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

Thought Leadership Video Series

Chris Lyons highlights the success of Kodak Lighthouse customers

Published on July 24, 2012

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m here with Chris Lyons, who is Director of Communications and Marketing worldwide for Kodak. Welcome.

Chris Lyons: Hello, Cary. Great to be with you as always here at this fantastic Drupa 2012.

Cary Sherburne: And one of the things that you’ve done really well here is feature your customers and you call those lighthouse customers. Tell us a little bit about that.

Chris Lyons: Yeah. So one of the things that we were so excited about with Drupa is the opportunity to celebrate our customers, what we call our lighthouse customers, our biggest customers who are doing the most interesting and dynamic things for their customers. And you’ll notice in a series of videos that are not only on display here at the show but also on our website that these customers are serving key markets that we are involved in on a day-in day-out basis. The packaging market, the publishing market, either for the books or the newspapers or magazine segments or the commercial or transaction markets. And some of the dynamic things that are happening in those markets today are causing our customers to be even more creative and to use more unique technologies to help them differentiate those products in the market and to empower them with even greater return on marketing investment.

Cary Sherburne: And it is really nice that they’re featured here and they get the recognition they deserve but also as a benefit for Kodak and for the visitors to your stand they’re able to talk to real customers who can – they can probably maybe feel better about hearing it from a peer as well as hearing it from you and hopefully it all lines up.

Chris Lyons: Yes, exactly. Well it really is about celebrating print and celebrating our customers and how they are not only engaging print to serve their customers but how the applications that they are creating are so unique, so empowering to the value of print in the marketplace and because of that we wanted to celebrate that with them and you’ll see in the videos that we’ve done with our lighthouse customers that we look at the – and customer utilization of those applications. So you’ll see a customer who’s an aquarium up in the UK and they are a unique aquarium that is very – they’re socially conscious and they’re very environmentally conscious. So in this particular video what they are doing is they’re so excited about our new CTP and Sonora Plate Technology because it’s a process less free technology and they can then produce their brochures that in a real world environment lives the dream of a sustainable printed solution that they can give to the visitors to that particular aquarium. It’s really a fun way, and that’s how each and every one of the videos is set up is to talk about our customers and their customers and how those applications are really celebrating print, utilizing print in a very powerful way.

Cary Sherburne: And so if people want to watch the videos they can go to Kodak.com and is there a special slash something?

Chris Lyons: Well if you go to the Kodak.com Graphics – Kodak.com site you’ll see all the videos in a kind of a panorama view and you can scroll through them and you can look at the various names of the companies and they’re from all over the world. We have customer videos that are from our Asia Pacific region. We have them from our European region. From the Americas, North and South America. And so they can see any one of their customers or their partners or their peers on the website and just click on it. It’s a beautiful video for each of them.

Cary Sherburne: Great, Chris. It’s great talking to you as always and thanks for sharing all this with us.

Chris Lyons: Cary, my pleasure.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: drupa 2016: see offset quality coating technology for digital printing ... and more

drupa 2016: see offset quality coating technology for digital printing ... and more

Published: May 4, 2016

Nick Bruno, President of Harris & Bruno, shares some last-minute advice about attending drupa 2016, the premier printing show in the world. Planning to go? Don't forget to spend time with digital finishing solutions where lots of advances will be shown.

 

Video preview: “Publishing” Redefined for a Mobile Marketplace

“Publishing” Redefined for a Mobile Marketplace

Published: May 4, 2016

Jonny Kaldor is the creator of Pugpig, a mobile publishing platform for delivering content in whatever format is optimal for the end-user’s device. He says that as devices and mobile channels continue to proliferate, the only way to keep up with them will be to embrace a create-once, render-many publishing workflow. This is called structured content, and Kaldor thinks that nontraditional publishers may find it easier to develop and share than publishers locked into design-centric, print-based workflows.

 

Video preview: Packaging Industry Must Digest New Food Labeling Rules

Packaging Industry Must Digest New Food Labeling Rules

Published: May 3, 2016

Marriott Winchester (SGS Americas) says that new Food and Drug Administration regulations for food labeling represent “the most significant generational event in the food and beverage industry that we’ve seen” since placing nutritional information on labels was first mandated 23 years ago. In this conversation, he explains why food producers and packagers should move full speed ahead toward compliance.

 

Video preview: FastSigns’ Catherine Monson Talks with Richard Romano

FastSigns’ Catherine Monson Talks with Richard Romano

Published: May 1, 2016

President & CEO Catherine Monson talks about the latest news from FastSigns, trends in signage, and the growing demand for dynamic digital signage.

 

Video preview: Frank Loves Coupons

Frank Loves Coupons

Published: April 29, 2016

Frank loves coupons. They save money and they are in print. Or they are online and you print them out with your paper and ink. Or they are on your mobile device and you do a pixel pass at checkout.

 

Video preview: The History of Print and Paper, According to Mohawk

The History of Print and Paper, According to Mohawk

Published: April 28, 2016

Chris Harrold, Vice President and Creative Director at Mohawk, talks about Mohawk's support for digital-friendly fine papers over the last 17 years and its recently expanded non-paper portfolio for wide format inkjet. He also explains the role of Mohawk's Print Innovation Center and gives examples of beautiful print that reflect the re-emergence of the importance of print.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved