Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Canon's Forrest Leighton on their digital strategy and product positioning

Published on July 13, 2012

Cary Sherburne talks to Canon's Director of Product Marketing Forrest Leighton about the B2 digital sheetfed market and learns how he sees Canon in the marketplace.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink. And I’m here with Forrest Leighton, who is the Director of Product Marketing for Canon. Welcome.

Forrest Leighton: Thank you, nice to see you.

Cary Sherburne: So, recently at Drupa and I’m sure coming at Graph Expo. There’s a lot of new about B2 sheet fed in the digital world, particularly with liquid toner and with inkjet. And so I was just kind of curious, because at this moment there’s not really a B2 offering in the Canon line. What’s your position on that? How do you see your role in the market now?

Forrest Leighton: It’s a great question, so thank you. We see the market, and it’s very interesting, because it looks like what a lot of our competitors are doing is they’re really focusing on the higher end of the space. They’re looking to really replace offset technology. And it seems like they’re either very high end, or they’re going very low end to the light production market. And no one really is focusing on, so the folks that are kind of doing the offset transfer, started with light production products, where do they go next? And we think we have a really nice differentiation in that space with our ImpagePRESS product line. So that’s really where we fit. So from a strategic standpoint, we think it’s a great position to be in. And it actually differentiates, because we’re not in the position where we’re looking to replace offset technology with B2 today. In the future we’ll see what comes down the line, but definitely I think it’s a good position to be in.

Cary Sherburne: Yeah, and so in that, I guess you would call it mid-range area now, which we used to call production as opposed to light production. So, I mean, there’s still a pretty significant market opportunity there, right? Because there is still some offset transfer, but most of the market opportunity really comes from new applications.

Forrest Leighton: Oh yeah, there’s tons of new applications. When you think about everything that’s happening with variable, and it seems like all the people that said years ago, “Oh I can never do it. The data’s too complex.” Now you’re having conversations about predictive analytics with printers. And that’s a wonderful thing to see. And so I think there’s great opportunity there for us with those opportunities too.

Cary Sherburne: That’s great. And then things like photo applications. You guys have a little history in photo.

Forrest Leighton: Yeah, a little bit. Counting cameras in and print photos out. But yeah, with the DreamLabo product we introduced, and the image press, we’ve done a lot more photo applications.

Cary Sherburne: Oh that’s great. Well we’ll be interested to watch the progress over time, and see what else comes out new later. But for the meantime it sounds like you’re positioned pretty well.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Mallozzi Reports on EFI Connect 2017

Frank Mallozzi Reports on EFI Connect 2017

Published: January 24, 2017

Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.

 

Video preview: Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Published: January 23, 2017

Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved