Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   Hunkeler Innovationdays     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Thought Leadership Video Series

Tim Arnold discusses how they have incorporated digital to their business

Published on June 13, 2012

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Tim Arnold from Arnold Printing in the Midwest.

Tim Arnold:  Correct.

Cary Sherburne:  You guys have been in business a century.

Tim Arnold:  Yes, we have.  We're a 101 years-old.

Cary Sherburne:  That's great.  

Tim Arnold:  Yes.

Cary Sherburne:  And you know a lot of companies have had some trouble kind of migrating to this new digital world, but it seems like you've moved to incorporate digital into your business and maybe you could talk to us a little bit about how that came about and how that's worked for you.

Tim Arnold:  Well we got into the digital end of the business to keep up with the times and to be able to produce what our customers wanted us to be able to produce for them and we got into it about seven years ago and we were with a vendor and the press just didn't work out and we went out and looked at other vendors and HP won out in a big way.  The quality was the biggest issue.  Their sheets coming off of our digital press, which was then an HP Indigo 5000 matched the quality that was coming off of our sheet fed presses and our customers couldn't tell the difference.  So it was a big advantage to be able to walk in there and say which one is digital and which one is sheet fed commercial and they couldn't tell the difference.  So we chose them and started a relationship and we just recently in the last six months purchased a 7500 and along with that purchase we got a support team, marketing support, business support and I feel like I've got a whole team behind me that isn't even part of Arnold Printing.

Cary Sherburne:  Yeah, well they're a virtual part of your company.

Tim Arnold:  Right, exactly.

Cary Sherburne:  Yeah, that's great.  So they've helped you develop a marketing plan and-

Tim Arnold:  They from scratch helped me write a marketing plan and have led me through that every step of the way.  Jeff Doud [ph] spent several hours with me kind of leading me through that marketing plan asking me a lot of questions and so I really thought a great transition from where we were to where we wanted to head and I don't have a marketing background, but was able to develop this to a point where I then was led to hiring a marketing director for our company.

Cary Sherburne:  Terrific, terrific.

Tim Arnold:  And he's taken it to another level and really is the impetus to get us changing our whole business model.

Cary Sherburne:  And was hiring a marketing professional an HP recommendation or a conclusion you came to yourself or-?

Tim Arnold:  Well Jeff Doud said you're going to need to have somebody take this off of your plate because you already wear too many hats and I was like okay who is going to do that and he thought somebody from the inside and I was blessed to have a friend who has a marketing background and we talked and it ended up being a great fit.

Cary Sherburne:  So what are some of the new applications that you've been able to develop using the 7500?

Tim Arnold:  Well we've been able to print on the silver paper, the opaque white application.  Our customers go nuts over that and it's a very high revenue driver for us and again the people that do the behind the scenes stuff for us were phenomenal with it, so it was easy for us to go out there and sell it.  We actually went out and we produced a sample book based on our marketing director's design and that marketing director is Andy Kramer and he produced this book and we went out and showed our customers and they were in awe of it and so it makes—that press sells itself pretty much once you get out in front of people.

Cary Sherburne:  Yeah, yeah.

Tim Arnold:  So it's got that and it's increased speed, so we were able to actually reduce our cost and be able to pass that on to our customers, which has helped drive business to that press.

Cary Sherburne:  And so now they've introduced the next generation, which is the 7600.  What do you think about that?

Tim Arnold:  I'm blown away by it.  That and the 10,000 is a game changer.

Cary Sherburne:  Yeah.

Tim Arnold:  I just I asked my sales person Steve are we going to get a bigger press that we can print bigger sheets on and he was saying well I'm sure it's in R&D and then he sends me the video and it's like wow.  I mean my brother who is the president, Duff Arnold I sent the email to him and he emailed me back with wow.  I really feel like it is revolutionizing the printing world right now.

Cary Sherburne:  So what do you think?  What impact do you think the 10,000 is going to have on sheet fed offset?

Tim Arnold:  All I can think about is taking that 10,000 and running a bunch of variable data on it that can personalize cartons or can personalize cards or whatever it is in a larger number and just seeing dollar signs in my mind.

Cary Sherburne:  That's terrific.  So you look forward to a bright future.

Tim Arnold:  Yes, I do.

Cary Sherburne:  That's terrific.  Thank you.

Tim Arnold:  You're welcome.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: CGX, Donnelley and Mimeo: An Insider's Perspective

CGX, Donnelley and Mimeo: An Insider's Perspective

Published: March 3, 2015

Senior Editor Cary Sherburne speaks with Former CGX President Steve Brown about the RR Donnelley acquisition and his current role at Mimeo.

 

Video preview: Hunkeler's Hans Gut on New Hunkeler Products

Hunkeler's Hans Gut on New Hunkeler Products

Published: March 3, 2015

Senior Editor Cary Sherburne speaks with Hunkeler's Hans Gut who explains what's new from Hunkeler, including the DP-8 dynamic perfer and the smart book solution for short-run book production, both of which were shown for the first time at Hunkeler Innovationsdays 2015 in Lucerne.

 

Video preview: Marco Boer of I.T. Strategies Talks about the Value of Hunkeler Innovationdays 2015

Marco Boer of I.T. Strategies Talks about the Value of Hunkeler Innovationdays 2015

Published: March 2, 2015

Senior Editor Cary Sherburne speaks with Marco Boer of I.T. Strategies about our recent visit to Hunkeler Innovationdays in Lucerne. His enthusiasm about this event was reflected by everyone who attended and he articulates its value well.

 

Video preview: Hunkeler's Erich Hodel Shares Hunkeler Innovationdays Stats

Hunkeler's Erich Hodel Shares Hunkeler Innovationdays Stats

Published: March 2, 2015

Senior Editor Cary Sherburne talks with Marketing Leader Erich Hodel of Hunkeler about where attendees came from and what they saw at Hunkeler Innovationdays 2015. He highlights Hunkeler's brand-new control platform that enables end-to-end control of print jobs.

 

Video preview: Frank Talks to Larry Zusman about Personalized Promotion

Frank Talks to Larry Zusman about Personalized Promotion

Published: February 27, 2015

Larry Zusman is a pioneer in variable data printing and has a lot to say about personalized promotion. Frank caught up with him in Boston in a dark hotel corridor.

 

Video preview: Franz Hunkeler shares thoughts on a successful Hunkeler Innovationdays 2015

Franz Hunkeler shares thoughts on a successful Hunkeler Innovationdays 2015

Published: February 27, 2015

Franz Hunkeler, Chairman of the Board at Hunkeler, looks back over the week at a very successful Hunkeler Innovationdays 2015, the history of the event over the past 22 years, and a peek ahead to 2017.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved