Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

Thought Leadership Video Series

Jeff Jacobson on his recent move to Xerox

Published on June 12, 2012

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at What They Think and I'm here with Jeff Jacobson, who is the president of Global Graphic Communications at Xerox.  Welcome.

Jeff Jacobson:  Thank you Cary.  It's a long title.

Cary Sherburne:  It's a long title and we've been through a few logos together.

Jeff Jacobson:  That's right.  That's right.

Cary Sherburne:  But you've had a few years in this industry and I just—first I was just kind of curious about the transition.  Why did you want to move to Xerox and what are you seeing now that you've gotten there?

Jeff Jacobson:  You know Cary it is very interesting.  As you said, I've been in this industry a long time, 25 years and as I think you know, I love this industry.  I love everything about it.  I love the people.  I love the technology, but as I said the other day at the press conference, the people in this industry are the industry and although people think I've had a few logos as you've said I was actually with the same company for 20 years.  It was Polychrome and Kodak Polychrome and then Kodak and then I left in 2007 and went to Presstek and I love Presstech, great company and I received this call just out of the blue directly from Xerox in December and I was amazed at the speed with which they moved.  I told the story the other day that within six days it was basically done.

Cary Sherburne:  Which is really amazing because that doesn't usually happen at your level.

Jeff Jacobson:  And what came across was the commitment Xerox wants for this industry and it's interesting, even in these first few days of Drupa I've heard people say you know we always thought Xerox was going more in the services route and now it's evident they really want to put a stake in the ground here and that's why I came here.  We're here to put a stake in the ground.  I joined this industry when I was 27 years-old and I always had great comfort in what I call the bellwethers of this industry when I joined and quite frankly I don't think there are any companies there today that are the bellwethers of this industry and I would love nothing more than for Xerox to be that because I want to see young people coming into this industry and it disturbs me when our own people in this industry say I would not want my kids coming into this industry.  I want to see that happen.

Cary Sherburne:  Yeah, that's kind of a sad statement and the industry needs to attract a different kind of employee than we needed ten years ago and so those are the kind of jobs you want your kids to have.

Jeff Jacobson:  Correct, yeah, they don't need old people like me.  They need young people.

Cary Sherburne:  Or old people like us.  And so if you were to give advice to printers out there that are hopefully watching this video what would be the top two or three things that you would say that they need to be thinking about?

Jeff Jacobson:  Well it's interesting.  Somebody asked me before and I told the same story about wanting young people to come in and they said would you want your children to come into this industry and I said yes, I would, but I said the one thing I wouldn't call it is the printing industry.  I'd call it the communications industry because that's what this is all about.  It's about managing data 

Cary Sherburne:  And that's graphic communications, yeah.

Jeff Jacobson:  Absolutely, it's about managing data and how we do that.  In some cases it's going to be print on paper and in some cases it's print on other substrates.  In some cases it's just moving data and moving communications.  So it's not print and I'll be the first to admit younger people are much better equipped to do that than I am.

Cary Sherburne:  This is a really exciting time obviously because the technology is transitioning and the share of market in terms of equipment sales particularly that we're not quite talking about page volume yet, but in terms of actual units sold digitally it's far outstripped conventional offset units today.

Jeff Jacobson:  No question and I feel badly because it's really those companies that are the ones struggling the most.  How do sell new pieces of offset equipment in this economy where there is so much excess capacity?  So those companies and printers that want to stay vibrant they're going to have to go digital.  Whether it's 40 trillion, 50 trillion, whatever number of pages you want to say it is digital printing is still such an insignificant portion of that and that has to move and we need the excess capacity in this industry to be minimized, but more importantly in terms of the digitization of graphic communications we all need to do a better job of that data management.

Cary Sherburne:  Well and the other thing is there is still a very good role for a hybrid manufacturing platform and I was really delighted to see Xerox talking about that more.  Freedom to Print I think you're calling it.  Where supporting you know and you've supported multiple vendors, but really beginning in a big way to support multiple vendor shops with a unified workflow because that really needs to happen.

Jeff Jacobson:  Absolutely.  Well you know for us it's always been this way.  In my career it's about making our customers' job easier even if there is a competitor involved because our job is to say how do we make our customer's life easier.  That's what we live for.  That's what we live for.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: IDEAlliance Welcomes Epicomm: the Chairman's Report

IDEAlliance Welcomes Epicomm: the Chairman's Report

Published: June 30, 2016

On July 1, Tim Johnson will officially step into his role as chairman of the board of IDEAlliance, a trade association that has incorporated Epicomm and welcomed the members of the three former trade groups of which Epicomm was composed. With the work of blending staffs, cultures, and management procedures satisfactorily under way, says Johnson, members can look forward to obtaining all of the advisory services they need from a single source.

 

Video preview:

"Bucket List" Trip Turns into Cornucopia of Info

Published: June 29, 2016

What could make a busy printer travel all the way from Buffalo, New York, to Düsseldorf, Germany? drupa 2016, of course, and Steve Zenger, president of the Zenger Group, says that the big show—his first drupa—gave him all the trend and technical information he was looking for. Zenger came to the fair as a member of a productively organized "drupa experience" tour organized by Printing Industries Alliance, a trade association representing his state and part of Pennsylvania.

 

Video preview: What’s the Story? Ask a Package

What’s the Story? Ask a Package

Published: June 28, 2016

Packages used to have just two principal functions: to protect their contents and convey them safely to the point of sale. Now they also have to be “brand narrators” that hold consumers in sustained post-sale engagements with the brands. Digimarc Corp.’s Larry Logan explains how technology can ensure that packaging remains “the most salient touch point between the consumer and the product.”

 

Video preview: Xerox Technology President Jeff Jacobson Touts Xerox Diversification

Xerox Technology President Jeff Jacobson Touts Xerox Diversification

Published: June 28, 2016

Senior Editor Cary Sherburne speaks with Jeff Jacobson, President of the Xerox Technology business (and tapped to become CEO when Xerox separates into two companies). Jacobson contrasts the Xerox drupa 2016 presence with that at drupa 2012, reflecting a significant amount of diversification the company has achieved in the past four years.

 

Video preview: 4over CEO Zarik Mergerdichian Provides Business Update

4over CEO Zarik Mergerdichian Provides Business Update

Published: June 27, 2016

4over CEO Zarik Mergerdichian talks with Senior Editor Cary Sherburne about the company's expansion to better serve its customers. He outlines the benefits of outsourcing some work to improve service levels, build new offerings and benefit from 500 line screen printing. The company now has 17 locations across the US and Canada.

 

Video preview: Frank Visits Scodix at drupa 2016

Frank Visits Scodix at drupa 2016

Published: June 24, 2016

Once again, Frank waxes poetic about a machine. We think he likes machines more than people. This time it is the B1 Scodix press for embellishment of all kinds.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved