Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Thought Leadership Video Series

Clear Story CEO Debara Medina on sourcing equipment

Published on May 23, 2012

Clear Story is a young commercial printing outfit in San Diego that specializes in photobooks in the B2C market as well as other short-run commercial digital printing. CEO Debara Medina talks about the process of sourcing equipment for her business.

Cary Sherburne:  Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Debara Medina, who is CEO of San Diego based Clear Story.  Welcome.

Debara Medina:  Thank you.

Cary Sherburne:  You've got a great story about your business.  You're kind of a blend of B2C photo business and B2B photo and commercial print in San Diego.  Maybe you could talk to us a little bit about what your decision process was in terms how you decided what kind of equipment to buy because you came to this clean in 2010, right, with nothing.

Debara Medina:  With nothing and it was a lot of research.  There was a lot of equipment out there and you had to look at everybody who was playing on that field.  I was looking for something that was very high quality and I knew that I didn't want to settle for anything less and I had looked at smaller equipment and I wanted to have my versatility, so I went and was introduced to HP and the—it blew me away.  It really did, the color, the precision of it, the consistency of it.  You can just match that color up every time.  Somebody comes back with a reprint and they want it the same way, you can do it on this machine, so it was—those were the main reasons I went with HP.

Cary Sherburne:  Yeah and so you have a 5500.

Debara Medina:  Mm-hmm.

Cary Sherburne:  And they've just recently announced a new one, 5600.  What do you think about that?

Debara Medina:  I want it.  I want it.  I wanted all of it.

Cary Sherburne:  You've got room for two presses you said.

Debara Medina:  I know.  I know.  I do have room for two presses.  I was already talking about my upgrade downstairs before I came up here and it was like oh my goodness, it's a—so when I invested in the 5500 I wanted to have—I wanted it to be the seven color press, so I've got that and I've got the wide ink capability and we've modified it to take really heavy substrates, so I've got it jacked up pretty good right now and so I really want this.  When you're working with a lot of different clients you want to be able to offer them a lot of different things and the upgrade is going to be great.

Cary Sherburne:  And so what are some of the things that upgrade will allow you to do then?

Debara Medina:  It will allow you to do the one shot capability, which is really great and it's—there is things that we're going to have to just play around with on that.  I think in terms of packaging that will be really good.  What I'd like to do is to bring people in.  I bring industry people in whether it's photographers or whether it's graphic designers and I'll ask them you know let's think about what we can create with this and they get so excited about that.  The cardstock is really great.  I don't know if you've seen the samples downstairs, black cardstock with the white ink.  It's gorgeous.

Cary Sherburne:  Yeah, absolutely.  So that was the other thing I was going to talk to you about substrates, is what kind of substrates are you using on that?

Debara Medina:  I am kind of the queen of trying anything and so not to my—my pressman is not so happy about that all the time, but I do.  We've tried all kinds of plastics.  We've tried a lot of—we've run a really heavy cardstock, a letter press stock in the machine beautifully.  We've tried bamboo, all kinds of paper.  We do a lot of the foils and so we try it all.  We really are trying to get the best use out of it and there are so many good quality substrates to choose from.

Cary Sherburne:  So if people want to find out more about your business is it just ClearStory.com? 

Debara Medina:  It's MyClearStory.com.

Cary Sherburne:  MyClearStory.com, perfect.  Okay, great. 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: PGSF Scholarship Recipient Colby Kibbe Talks About Finding a Career in the Industry

PGSF Scholarship Recipient Colby Kibbe Talks About Finding a Career in the Industry

Published: October 19, 2017

Colby Kibbe a PGSF scholarship recipient and now a Project Manager at EFI talks about what drew him to the industry. Scholarship and internship programs influenced his interest and growth in the industry.

 

Video preview: Bookmasters Turns to Digital and Production Inkjet for Its Book Printing Ops

Bookmasters Turns to Digital and Production Inkjet for Its Book Printing Ops

Published: October 18, 2017

Ken Fultz General Manager at Bookmasters talks about how production inkjet printing is changing book production. Bookmasters has gone through three transitions offset to digital toner to production inkjet. Hear their story.

 

Video preview: Professor Erica Walker on Guiding Students into Careers in Print

Professor Erica Walker on Guiding Students into Careers in Print

Published: October 17, 2017

Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.

 

Video preview:

"Have You Heard the Cover"

Published: October 16, 2017

Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.

 

Video preview: Frank Visits Strategic Factory

Frank Visits Strategic Factory

Published: October 13, 2017

Keith Miller took a small print shop and grew it into an $18 Million super shop called Strategic Factory. He changed the concept of what a printer is. Call the company what you wish but they still put imagery on all kinds of substrates for marketing applications.

 

Video preview: Darwill Continues its Inkjet Journey with Océ ProStream 1000

Darwill Continues its Inkjet Journey with Océ ProStream 1000

Published: October 12, 2017

Chicago-based Darwill will be the first US company to install the Océ ProStream 1000. The company selected the ProStream to fulfill customer demand for high quality color applications on coated stock. Mark Deboer talks about how critical it is to have networking and peer education at events like thINK have helped them get up to speed on the evolving production inkjet ecosystem.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved