Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Thought Leadership Video Series

Experiences from Beta Site for GS3250LX, imageoptions

Published on January 24, 2012

Cary Sherburne and President of imageoptions Brian Hite discuss the company's involvement as a beta site for EFI's GS3250LX.

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Brian Hite, who is the President of Image Options in Southern California.  Welcome.

Brian Hite:  Thank you.

Cary Sherburne: So tell me a little bit about Image Options.

Brian Hite:  Well Image Options started 12 years ago with myself and my partner Tim Bennett and we specialized in the exhibit industry doing exhibit graphics as well as a lot of point purchase specialty type applications, museums, corporate lobbies, etcetera.

Cary Sherburne:  And how many employees do you have?

Brian Hite:  Currently we have about 80 employees.

Cary Sherburne:  That’s good.

Brian Hite:  And we have a 55,000 square-foot building in Foothill Ranch that we’ve just moved into and did extensive remodeling, high-end printer rooms, etcetera.  It’s very nice.

Cary Sherburne:  Have you always been a digital business?

Brian Hite:  Yes and now we’re actually traditional as well.  We have a five pillar inline screen press as part of our new facility.

Cary Sherburne:  So you started digital and moved—and added analog.  That’s interesting.

Brian Hite:  Well analog serves a purpose and we would not intentionally buy analog, but we bought the assets of a company that had gone out of business because we wanted their building and they had that press installed, so it was logical to continue to run it.

Cary Sherburne:  That’s great and so how did you get started with EFI?

Brian Hite:  Well we were the beta site for the 3360, which is a solvent printer 10 foot a long time ago, printer number one, so it was a good experience.  It was a good printer and that printer is still running.

Cary Sherburne:  It’s still running and now you’re on beta again for the new GS3250LX.  Talk about that one and how that experience has been.

Brian Hite:  Well we decided to be a beta site for the LX because we were SGP certified and LED technology is exciting to us because of the energy savings.

Cary Sherburne:  Especially in California.

Brian Hite:  Yeah, well the general mechanics of the printer you’re not really saving much energy, but from the LED lamps and the curing that LED offers we’ve found that we’re getting about a 30% energy reduction in that process and we have that metered where we physically attached voltage and amperage and usage meters to both our standard GS and our LED LX printer and it was about a 30%.

Cary Sherburne:  That’s huge.  And the other thing that people talk about often is the ability to use lighter weight substrate, so you can’t really use the heat-based curing process.

Brian Hite:  We really haven’t gotten into using materials that are that sensitive to the heat.  It does have an impact from a cooling standpoint in the building.  The LED lights generate significantly more heat than—not the LED lights, but the standard lights generate substantially more heat than the regular LEDs, so substrates are cooler.  We’re finding better resolution on our prints because we’re not getting pattern distortion from the heat, when you’re running 400 boards, 500 boards the heat load or the heat buildup within the cabinet is enough where you can actually see some differences, but on the LED you don’t.  

Cary Sherburne: That’s great.  It’s exciting.

Brian Hite:  It’s very nice.

Cary Sherburne:  So are there any new applications or new customers that this is bringing in either because the environmental sensitivity or new applications that you can do, anything like that or is it just expanding on your existing customer base pretty much?

Brian Hite:  Well I think it’s expanding our existing customer base.  It’s also allowing our existing customers that are more environmentally sensitive and environmentally conscious to have that as part of their offerings.  When there is a choice for us to print on the LED printer versus the standard printer many of our customers prefer that we use the LED printer as just part of the process.

Cary Sherburne:  That’s great.  Well congratulations.

Brian Hite:  Well thank you.  Thank you very much.

Cary Sherburne:  It’s nice talking to you.  Thank you very much. 

Brian Hite:  Nice talking to you too.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Global Graphics On the New PDF 2.0

Global Graphics On the New PDF 2.0

Published: October 22, 2018

Martin Bailey, CTO of Global Graphics, talks with Dave Zwang about the exciting new PDF 2.0 and what it means for the printing industry.

 

Video preview: The Present and Future of SGIA

The Present and Future of SGIA

Published: October 22, 2018

Ford Bowers, President and CEO of SGIA, talks about this year's final SGIA Expo—as well as the future of the association and the expo, as both change with the industry.

 

Video preview: Who's Making Money at Digital/Inkjet Printing?

Who's Making Money at Digital/Inkjet Printing?

Published: October 19, 2018

Frank reviews “Who’s Making Money at Digital/Inkjet Printing...and How” by noted sales consultants Bill Farquharson and Kelly Mallozzi. They do a great job presenting useful information on markets and methods for selling digital/inkjet printing, and how selling digital differs from traditional print sales.

 

Video preview: HP’s Alon Bar-Shany on Trends in Labels and Flexible Packaging

HP’s Alon Bar-Shany on Trends in Labels and Flexible Packaging

Published: October 18, 2018

Dave Zwang talks to Alon Bar-Shany, General Manager for HP Indigo, HP Inc., about the growth he has been seeing in both the label and flexible packaging markets, as well as how the industry can learn from past commercial printing experience to avoid pitfalls in the future.

 

Video preview: UV-LED Curing Helps Bring Jobs Back to Offset

UV-LED Curing Helps Bring Jobs Back to Offset

Published: October 18, 2018

Chris Manley, President of Graphco, which represents RMGT in the U.S., talks about how the advantages of UV-LED curing are driving customers to "unplug" their digital presses and move more jobs to offset to increase profitability.

 

Video preview: CloudLab's Tailor-Made Web-to-Print Solutions

CloudLab's Tailor-Made Web-to-Print Solutions

Published: October 17, 2018

Marc Horriar, CEO and Founder, talks about CloudLab, one of the largest web-to-print vendors in Europe, and whose U.S. branch opened in 2017. CloudLab has more than 200 customers in 25 countries. Some of the largest online print businesses in the world use CloudLab, which focuses on solutions tailored to each business rather than a one-size-fits-all approach.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved